1. Week 1 Agenda Course Outline Course Overview Lecture Topic: The Evolution of Telecommunications into the Internet, and the Internet into Business First, a little housekeeping Office Hours: Normally Friday 13:00-14:00- ish in WMC 3327

2. Objectives of BUS466 To establish a general sense of literacy about the Internet, how it is applied to Business, and specifically about new applications and opportunities, such as Web 2.0 To explore Web applications and technologies, and discuss how they are or can be applied in a business environment To go in-depth to a particular sub-topic and research its application, and possibly develop a prototype to show its function 2

3. The Genesis Social Networking/Web 2.0 is somewhat revolutionary in terms of its rate of development Millenials ‘reverse mentoring’ Boomers 3

4. Skills To understand key issues in the digital networked economy to get in the habit of critically reading and understanding news in the area Facebook faces constant challenges about its privacy implications Will Google+ make Facebook Myspace? Is the cloud the end of privacy? 4

5. Skills To understand the fundamentals of networking, and Internetworking how the Internet works, and how applications can, and do function on the Internet how Web 2.0 technologies, such as MUVEs, blogs, wikis, mashups, RSS, and others work how these Web 2.0 technologies are being, or could be, used in business 5

6. Course Outline 15% Participation / Seminar Contributions 30% Technology Presentations 30% Final Examination 25% Term Project 6

7. Reference Materials Discussion questions are assigned periodically on the course web page http://bus466.com Usually they focus on some posted reading, supplemented either by a library article downloadable for reading, or a reference to information or an article on a website The first one will start next week… 7

8. Final A case situation where we will look at how a business could use the materials we have discussed over the term. 8

9. Technology Presentations Every week group(s) will bring forward a relevant technology and present for discussion what the technology is, where it fits in relation to Internet applications, how businesses are using it, and why it is interesting. MUVE Wiki blogs social networking apps 9

10. Gartner’s 2013 Hype Cycle

11. Technology Presentations I will start the presentations in week 3 with a discussion of a Web 2.0 technology that has some interesting business opportunities Yammer 11

12. Technology Presentations Your task in the next two weeks is to form a group of 4 (a group of 4 is typically comprised of between 3 and 5 persons) You are to meet and discuss Web 2.0 applications and technologies, find one of mutual interest In week 3, we will discuss your selections There is a course wiki being set up on which you can discuss ideas online. I will demonstrate it at the beginning of next week. https://wiki.sfu.ca/summer14/bus466d100 12

13. Technology Presentations Once approved (dealing with duplications, clarifying the issues, etc.), you should explore the technology general classification related alternatives The private course wiki will have a page with schedule preferences starting next week. Then go look at who is using it, and what innovative business opportunities there are for this technology 13

14. Technology Presentations First come, first served. There is a course wiki. We will discuss how to access and use it, and the first group to post their topic on a wiki page about group presentations owns that topic. The wiki is linked on the course web page. https://wiki.sfu.ca/fall14/bus466d100/ 14

15. Term Papers There is another wiki, on which past term’s students prepared entries in lieu of term papers. We tried a couple of different media, but the consensus so far was this format: http://parker.bus.sfu.ca/bus466bok It is my hope that we can extend this to continue evolving a ‘body of knowledge’ We will discuss topics next week For this term, I hope we can find new topics to add to this project 15

16. Weekly Seminar Format 30 - 50 minutes What’s new in technology this week? new applications legal issues significant, interesting events ~ up to 1 hour Seminar discussion text and readings material ~ 1 to 1.5 hours Technology presentations, discussions 16

17. General Topic Suggestions Explore a web technology in depth what it is who is using it, and for what purpose describe an application of it in depth Such as... Mashups describe their origins, development, growth give examples of applications of mashups do a case study of an organization cleverly using them, and what they gain from them OR, build a mashup to show its potential for a club, business, or key application If you are curious, have a look at Yahoo Pipes 17

18. General Topic Suggestions Compare a business that is using an innovative Web 2.0 technology with one that isn’t what is the cost of the investment? what are they gaining? who is winning? 18

19. General Topic Suggestions You could also look at a phenomenon, like the permanent loss of control of peoples’ privacy with new Web 2.0 applications For example, a group presented ‘freeconomics’ and discussed the notion of ‘free’ things on the web, and what the costs are, and what the business models are. Google doesn’t sell much, but they could buy General Motors if they felt like it. 19

20. General Topic Suggestions I am open to suggestions Form a group, discuss the topic for your technology presentation We will spend some time next week discussing both the technology presentations and the term paper topics 20

21. General Topic Suggestions Explore a general Web 2.0 technology in an overview format what is it where did it come from how old is it who is using it what are they gaining from it 21

22. General Topic Suggestions Advocacy of a Social Media technology that could change something… – Online cyberbullying, and the devastating consequences – Facebook’s automatic facial tagging technology – Couldn’t they work to fix this?

23. Another potential twist Want to try a backchannel here? http://todaysmeet.com/bus466 Twitter: #bus466 23

24. Discussion Question How old is the Internet? 24

25. The Internet It actually evolved over a long, long time… 25

26. Telegraph Samuel F. B. Morse received a patent in 1838 Hence the name Morse code The first message was sent from Washington to Baltimore on 24 th of May 1844 Western Union Telegraph & Co was founded in 1856 Morse code was dropped as a US Navy communication medium in 1998 26

27. Transatlantic Cable London was still world financial centre in the mid 1800s Peabody & Company (predecessor of J. P. Morgan & Company) funded a project to lay the first transatlantic cable for telegraph Started in 1856, completed 1858 Queen Victoria’s congratulatory message to President Buchanan took 16 hours to transmit Three weeks later the cable broke A more reliable cable was laid in 1866 between St. Johns, Newfoundland and Valentia, Ireland Immensely useful business tool 27

28. Telephone Charles Bourseul had the original idea of transmitting sound over electric waves 1876 Alexander Graham Bell patented his telephone He asked Western Telegraph Company to buy his patent for $100,000: "What shall we do with a toy like that?" 28

29. Wireless Friedrich Hertz discovered the electromagnetic wave in 1888 Wireless was born Guglielmo Marchese Marconi exploited this discovery 1901 he bridged the Atlantic with his wireless telegraphy 29

30. Bell Labs Lucent Bell labs is the springboard of many of today’s communications (and computer) technologies “Its employees have generated more than 40,000 inventions since 1925. The average home contains at least 25 products that stem from Bell Labs innovations, including phones, TVs, remote controls, VCRs, radios, stereos, CD players, and computers” 30

31. Transistors 1947 Bell labs invented the transistor Some team members left Bell Labs and founded Fairchild semiconductor Gordon Moore, Robert Noyce left Fairchild in 1967 to found Intel Gordon Moore made a famous prediction in 1965 “the doubling of transistors every couple of years“ Now known as Moore’s Law 31

32. Newer Technologies Yet Satellites were developed in the 1960s for communication purposes Optical fiber in 1966 (use of light to transmit data) 1995: Nortel has a ‘proof of concept’ school in the United Kingdom that runs packets over electricity transmission lines 32

33. DARPANET (WAN) DARPANET, Interface Message Processors (later know as routers), and TCP/IP were invented First attempt at data networking 33

34. Evolution of the Internet Itself 1969: First IP packet sent 1969: ArpaNET commissioned by US DOD 1973: England and Norway Join 1981: BITNET emerges at CUNY 1983: Domain Names were invented 1986: NSFNet created 34

35. Evolution of the Internet Itself 1990: First web server online 1991: Commercial Access 1993: Mosaic hits WWW 1994: Yahoo arrives 1994: NREN established 1995: eBay, Amazon and Craigslist 1995: Commercial ‘Ownership’ 1995: August 9 – Netscape IPO 1996: Governmental Control Issues Emerge 35

36. Evolution of the Internet Itself 1996: Intranets Emerge 1996/1997: Extranets Appear 1997: Birth of Internet2 Back to its roots Research Institutions Pulling Out 1998: Google’s IPO 2000: Dot Com Fiasco 2001: First Wikipedia entry 2003: Friendster 2004: Web 2.0 36

37. The PC Revolution Microsoft was founded in 1975 “A PC on every desk and in every home” The proliferation of PCs gave the world an access device Now it is a matter of connecting them 37

38. Novell The company that brought the world Novell Netware Local Area Networks were born 38

39. Telecom Deregulation and new forms of competition has changed the industry significantly Convergence is finally starting in earnest – Telephone – Mobile Phone – Television – Internet Access 39

40. For Next Week Read the chapter and McKinsey article linked on the course website: http://bus466.com/schedule.html 40

41. A small favor In order to get to know you, I would appreciate access to your name, a photograph, and your concentration(s). – I will show you how to post them on the private wiki. – This is not mandatory. – Would you rather email them to me privately? Please email me with ANY concerns. I respect your privacy. 41

42. For next week There is an article by Kim, Lee and Lee available in the library. – Please go to the course website bus466.com and get the reference for the article in the syllabus. – Then go to the ‘library quick links’ link, and highlight the article name. It will find it within the Simon Fraser University library, and you can read or copy it. We will briefly discuss its implications next week.

43. For next week Please give MediaWiki a try and introduce yourself Your name, major, relevant interests… – Note: This is a private wiki that only current BUS 466 registrants can access – If you are not comfortable putting a photo of yourself online, I understand. Please let me know in confidence. wiki.sfu.ca/summer14/bus466d100 Go to the ‘about us’ page, log in, choose ‘edit’ and see if you can figure out how to upload a photo and add it to the list (hint: upload the file first, then link to it. Note it is case sensitive)