1. Copyright © Master Systems Inc. All rights reserved.
Why is it so difficult to implement the CMM? Is there a strategic mismatch?
Stan Rifkin
Master Systems Inc.
2604 B El Camino Real
Carlsbad, California 92008
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Copyright © Master Systems Inc. All rights reserved.

3. Discipline of Market Leaders
by Treacy & Wiersema
Survey of 80 high performing firms
Key to success: Focus

4. Operationally Excellent
Highest quality => lowest cost
“Formula” => short menu
Process innovative

5. Product Innovative Market leader in innovation
Measure: number of patents, Nobelists, turns in the marketplace

6. Customer Intimate “Infinite” menu Measure: “walletshare”
NOT lowest cost, highest quality, most innovative
“Schmoozes”

7. Focus on one, have to meet the threshold in all

8. Technology Trajectory
Innovator’s Dilemma
Technology Trajectory
Reliability 3
Performance
Convenience 2
Reliability
Functionality
Performance
Price 1
Convenience
Reliability
Performance
Time
Figure 8.4, Innovator’s Dilemma, Clayton Christensen, 1977, p. 179.

9. Square peg - round hole
CMM
Strategy

10. Operationally Excellent
Highest quality => lowest cost
“Formula” => short menu
Process innovative

11. Customer intimate: flexibility is key

12. Customer Intimacy (cont.)

13. Product innovative: features are key

14. Innovativeness (cont.)

15. Innovativeness (cont.)

16. Whoosh! “Fit” is an important, practical reality Always ask “Why?”
Remember: we are in one of the slowest moving and least understood professions, so ...
Stay alert, don’t believe everything you hear/read
Search, seek, keep high standards!