1. info at weigend.com twitter.com/aweigend: facebook.com/aweigend Supernova 2009 Taking Data Seriously Andreas Weigend

2. Connecting Computers

3. Connecting Pages

4. Connecting People

5. Underlying?

6. Data The amount of data created by each person doubles every 1.5 … 2 years □ after five years  x 10 □ after ten years  x 100 □ after twenty years  x 10000

7. 1 billion connected flash players

8. 40 billion RFID tags worldwide

9. 99% DNA overlap

10. Biology: ~100k years Time Scales Technology: ~1 year

11. Trash? Treasure?

13. Social Data Revolution How the Changes (Almost) Everything

15. Social Data = Shared Data................ pieces of content shared per month 10 billion

16. Social Data = Shared Data 1 billion videos watched per..... day

17. Introduction Data I C2B (Customer-to-Business) II C2C (Customer-to-Customer) III C2W (Customer-to-World) IV Insights Application Travel Taking Data Seriously

18. +1 800-4-SCHWAB

19. Imagine... You knew all the things people here have bought... what would you do? You knew all of their friends You knew their secret desires

20. Discovery Recommendations Decision making

21. Impact of recommendations? 5 – 25% increase in sales

22. … only occasionally punctuated by purchases Process of creating and refining product space awareness… Shopping?

23. How do you know peoples’ secret desires ?

24. Instrument for feedback

25. Situation Location Device Attention Transactions Clicks Intention Search Data Sources

26. Connection data New Data Source

27. C2C = Customer-to-Customer Customers share with each other

28. Business Customers

29. Amazon.com Share the Love

30. Amazing conversion rates since you chose: Content (the item ) Context ( you just bought that item) Connection (you ask Amazon to email your friend ) Conversation (information as excuse to communicate)

33. C2W = Customer-to-World Customers share with everybody

34. Amazon.com: Public sharing of interests

36. Consumers - Engage - Share - Connect 3 times per week

40. Product Customer Brand

46. Rooms to Avoid: 01, 21 08, 17 Rooms Ending in: Possible Ice Machine / Elevator Noise Limited View Rooms Corner / Oversized Rooms: 04 24 Oversized, Corner Room, Quiet Room Oversized, Corner Room with North Times Square Views (Higher Floors) Rooms Ending in:

47. @aweigend weigend.com

48. http://weigend.com/blog