1. Search Engines Personalization Taly Sharon and Ariel Frank

2. T. Sharon & A. Frank2 Google and Yahoo Control the Market! Share of Searches December 2004

3. T. Sharon & A. Frank3 Problem: Search is not Sticky! Google is offering Gmail. Yahoo has acquired Stata Labs (startup) Bloomba e-mail. SAproxy spam-blocking technology.  A new (old) front: Personalization

4. T. Sharon & A. Frank4 What in the Presentation? What is personalization? Areas for personalization Who personalizes? Personalization challenges

5. T. Sharon & A. Frank5 What is Personalization? WordNet Dictionary Adj.1.personalised – made for or directed or adjusted to a particular individual; "personalized luggage"; "personalized advice" Synonyms: individualised, individualized, personalizedpersonalizedluggagepersonalizedadviceindividualisedindividualized personalized Related Words individualised, individualized, personal, personalized individualisedindividualizedpersonal personalized

6. T. Sharon & A. Frank6 Web Pages Personalization On a Web site, personalization is the process of tailoring pages to individual users' characteristics or preferences. Involves customizing some feature of a product or service so that the customer enjoys more convenience, lower cost, or some other benefit. http://searchsap.techtarget.com/gDefinition/0,294236,sid21_gci532341,00.html www.personalization.org

7. T. Sharon & A. Frank7 A More Practical Definition Personalization is a combination of customization which includes: explicit preferences and an implied storage for every user, and contextualization, where an application knows about a task and offers a task- specific meaning or infers from user behavior what the user is trying to do. http://www.webpronews.com/news/ebusinessnews/wpn-45-20040803YahooTalksPersonalizedSearch.html

8. T. Sharon & A. Frank8 Types of Personalization 0. Preferences (set results number to max:-) 1.My/Personalized homepage 2.Local/Geographic search 3.User Interface/Visualization 4.Personalize/Settings 5.Downloading/Localization Explorer Buttons Toolbars Desktop/Personal Alerts 6.Memory/History – “ save search ” or “ save results ”

9. T. Sharon & A. Frank9 1. My MyYahoo: What Will Yours Do?

10. T. Sharon & A. Frank10 MyMSN

11. T. Sharon & A. Frank11 Google Personalized Homepage

12. T. Sharon & A. Frank12 So what was the message ?

13. T. Sharon & A. Frank13 2. Local/Geographic Search Google Local/Maps (also ca,uk, mobile) Yahoo Maps did it a long time ago … A9 does it differently

14. T. Sharon & A. Frank14 Google Local

15. T. Sharon & A. Frank15 Google Local Search Result

16. T. Sharon & A. Frank16 Google – Satellite

17. T. Sharon & A. Frank17 3. User Interface/Visualization A few examples MSN Search Builder Clusters/Grouping/Maps Vivisimo/Clusty Mooter/CartOO/WebBrain A9 Display

18. T. Sharon & A. Frank18 MSN Search Builder

19. T. Sharon & A. Frank19 MSN בונה שאילתות גם בעברית

20. T. Sharon & A. Frank20 Clusty

21. T. Sharon & A. Frank21 KartOO

22. T. Sharon & A. Frank22 A9

23. T. Sharon & A. Frank23 4. Personalized Search Google Personalized

24. T. Sharon & A. Frank24 Google Personalized setup

25. T. Sharon & A. Frank25 Google Personalized Search

26. T. Sharon & A. Frank26 Google Personalized Search

27. T. Sharon & A. Frank27 Theory vs. Practice?!

28. T. Sharon & A. Frank28 Yahoo Personals? Oops …

29. T. Sharon & A. Frank29 5. Downloading/Localization Explorer Buttons Toolbars Desktop/Personal Alerts Want Toolbars?

30. T. Sharon & A. Frank30 Desktop Search Searches PC desktop Integrate results in SE searches Timeline – warm battle during the fall ….: October 2004: Google Desktop releasedGoogle Desktop released December 2004: MSN toolbar suite December 2004: Ask Jeeves desktop search January 2005: Yahoo desktop search May 2005: MSN Toolbar+Desktop

31. T. Sharon & A. Frank31 6. Memory/History/Save Search A9 MyAskJeeves MySearch.Yahoo

32. T. Sharon & A. Frank32 A9 (top)

33. T. Sharon & A. Frank33 A9 (bottom)

34. T. Sharon & A. Frank34 MyJeeves http://sp.ask.com/docs/mj/tour4.html

35. T. Sharon & A. Frank35 MySearch.Yahoo

36. T. Sharon & A. Frank36 Google Search History

37. T. Sharon & A. Frank37 What ’ s Next?

38. T. Sharon & A. Frank38 Human Search Engine?

39. T. Sharon & A. Frank39 Google Answers

40. T. Sharon & A. Frank40 AskYahoo!

41. T. Sharon & A. Frank41 Also in Israel - AskZeevAskZeev

42. T. Sharon & A. Frank42 Wondir, Answers.com (and Ask/Brainboost) An attempt to give an answer to a question and not documents for a query.

43. T. Sharon & A. Frank43 Answers.com

44. T. Sharon & A. Frank44 Who Personalizes (all?) Amazon/A9 – history, presentation, local Google – local/map, Desktop, Personalized, Personalized-Homepage, GoogleAlert, History. Yahoo – local/map, myYahoo, mySearch AskJeeves – Saved Searches MSN – Toolbar+Desktop, presentation, question answering * All have Toolbars

45. T. Sharon & A. Frank45 Challenges Search is temporal. Just because people search for something doesn't mean they are truly interested in it. For example, if you're sick and search for information on a particular medicine, that doesn't mean you are always going to be interested in finding information on that medicine. Multiple users share a computer? A user performs a search for a friend? requires user effort to be successful. Privacy Issues.

46. T. Sharon & A. Frank46 Questions? www.sharon-it.com