1. “Agriculture Producing Solutions” Jon Scholl Counselor to the Administrator for Agricultural Policy US Environmental Protection Agency

2. Agriculture as the solution Mike Leavitt Former Administrator USEPA

3. Finding a better way Steve Johnson USEPA Administrator

4. President’s Executive Order 13352 August 26, 2004 Cooperative Conservation

5. Opportunity!

6. Opportunities 1.Cross media 2.Ecological Markets 3.Aggie EMS

7. Cross Media The opportunity? Better recognize complexity of issues Get multiple players cooperating better Better balance tradeoffs

8. Ecological Markets The opportunity? Provide new incentives for conservation Generate income, save cost Reduce regulatory angst

9. Aggie EMS The opportunity? Comprehensive approach Focus on results Positive and proactive

10. Moving Forward We have positive options Must focus on results Patience and communication