1. 1 Module 6 Sectors and Industries

2. 2 Module 6 - Learning Objectives Define industry and sector. Differentiate between sectors. Evaluate an industry on the basis of size, valuation, relationship to the business cycle, regulations, industry dynamics, and relative performance. Categorize investments by industry and evaluate the impact of industry allocations.

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5. 5 Which sectors are the largest? Can you give reasons why?

6. 6 Here’s some history

7. 7 Here are some well-known companies. What industry and sector are they in? Citigroup Lockheed Martin Duke Energy Starbucks Cisco Chevron Nortel Weyerhauser Boise Cascade Aetna Allstate Humana

8. 8 Sector Choices

9. 9 Evaluate Industry Risk And Return (2001 data)

10. 10 Evaluating Sector Return and Risk (2004 data)

11. 11 Evaluating Industry Cycle

12. 12 Source: www.fidelity.com

13. 13 Not all industries are affected by recessions. Look over the following list of industries and identify those that might not be hit as badly by recessions (also known as defensive industries). Give your reasons why. Food processing Personal care Tobacco Hotels Advertising

14. 14 Evaluating Industry Regulation Which industries are affected and how? –Food and Drug Administration (FDA) –Federal Communications Commission (FCC) –Federal Aviation Agency (FAA) –Medicare –Environmental Protection Service –U.S. Patent Office –Federal Trade Commission (FTC)

15. 15 Evaluating Industry Dynamics

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17. 17 Evaluating Fundamentals

18. 18 Sectors Relative Price Movement

19. 19 Evaluating Relative Price Go to www.smartmoney.com and find the Map of the Market. Set controls to see price performance in the past six months. Compare to the chart in the previous slide. Which industries are cycling up? Which are cycling down?