1. 1 Deploying Hotzones in Private Sector Development The Wi-Fi Business Development Summit 2005 Owen Valentine Pringle Head of Media Services, South Bank Centre

2. 2 The South Bank Centre

3. 3  1200 events staged per annum across four venues - Royal Festival Hall - Hayward Gallery - Queen Elizabeth Hall - Purcell Room  Only a quarter of South Bank Centre’s 3m visitors are ticketbuyers

4. 4 The South Bank Centre Bar s Restaurants Cafes Free Events Shops Public Spaces

5. 5 Resistance is futile…

6. 6 Phased Roll-out

7. 7 Public Spaces 7m 3m 6m 10m visitors to the South Bank cultural quarter in 2004, rising to 12-15m by 2008 - Eventgoers - Local Residents - Local Workers - Tourists

8. 8 Public Spaces Royal Festival Hall National Theatre Waterloo Bridge NFT QEH Hayward Gallery Purcell Room TO THE STRAND & COVENT GARDEN TO THE BFI IMAX TO BLACKFRIARS BRIDGE, TATE MODERN & LONDON BRIDGE TO SHAKESPEARE’S GLOBE, OXO TOWER, TATE MODERN, LONDON BRIDGE & GLA TO WATERLOO STATION TO EMBANKMENT, CHARING CROSS, COVENT GARDEN & TRAFALGAR SQUARE

9. 9 Public Spaces

10. 10 Public Spaces

11. 11 Piccadilly Circus, London Philadelphia Canary Wharf, London Public Spaces

12. 12 Enterprise

13. 13 Enterprise

14. 14 Enterprise

15. 15  Advocacy - Extol the versatility of WiFi  Involvement - Don’t stand on the sideline  Assuagement - Identify concerns and dispel them  Expansion - Potential to exploit other physical space  Upsell - Opportunities for enterprise deployment Conclusion

16. 16 © Owen Valentine Pringle 2005 Deploying Hotzones in Private Sector Development The Wi-Fi Business Development Summit 2005 Owen Valentine Pringle Head of Media Services, South Bank Centre Q&A