1. Public Ralations Commuication Supervised by: Dr. Mohammed Ibahrine Meyem Chaoui Mehdi Benyaich

2. Outline 1. Definition of communication 2. Chapter Plans:  1- Goals of Communication.  2- Grunig-Hunt Public relations Models.  3- S-E-M-D-R Communicat ions Processe. 2. Chapter Plans:  1- Goals of Communication.  2- Grunig-Hunt Public relations Models.  3- S-E-M-D-R Communicat ions Processe. 3.Case Study

3. 1- Definition of communication What is communication? Ears are important!

4. What is communication… Communication is a process of exchanging information, imparting ideas, and making oneself by others.

5. What is Communication… Communication is a very important tool for the effectiveness and success of Public Relation Professionals.

6. Communication as a tool for PR Writting Listening Counceling Speaking Promoting Communication Skills Public Relations

7. 2- Goals of Communication Goals of communication Inform Persuade Motivate Build mutual understanding

8. 3- Grunig-Hunt Public relations Models. Press agentry/publicity. Public Information. Two way asymmetric. Two-way symmetric.

9. Let’s Discuss 3- S-E-M-D Communications Processe. ourcencoder essage essageecodereceiver

10. What is the Source….. Central person or organization doing the communicating

11. What is the Encoder… » translate from an idea to a communication communication » Use semantics.

12. What is the Message… Medium person Content

13. What is the Decoder… Media Peer Groups Semantics Symbols Stereotypes

14. What is the Receiver… It may change attitudes.It may change attitudes. » rarely happens » rarely happens It may crystallize attitudes.It may crystallize attitudes. » happens often » happens often It may create a wage of doubt.It may create a wage of doubt. It may do nothing.It may do nothing. » feedback is still necessary » feedback is still necessary

15. Recap SOURCE DECODER MESSAGERECEIVER ENCODER FEEDBACK