1. Kunthida Jariyavithayakul
Thailand
Brett Van Buskirk
Jeffery Grabel
Kunthida Jariyavithayakul
Brandon McMullen
Helen Ruby
Theodore Smith

2. Introduction
Attitudes
Collectivism
Relationships

3. Attitude
Mai Pen Rai
Sense of Time
Smile
Relationships

4. Attitude – Mai Pen Rai Calm and Collected Patience Voice
Easy going people/ culture
Reciprocate pleasant attitude
Patience
Traffic jams
30 minute wait = 1 hour wait.

5. Attitude – Time Sense Polychromic Loosely organized Easy going
Not closely controlled
Not strictly managed

6. Attitude - Smiles Smile often Resolve miss-understandings
Sorry, happy, hello, good bye

7. Attitude - Relationships
Long term relations
Calm
Patience
Smile

8. Collectivism Individualistic vs Collectivistic US vs. Thailand
Hofstede model
Buddhism (relate to collectivism)

9. Collectivism Individualistic (USA) Collectivistic (Thailand)
People taking care of themselves
Making decisions based on individual needs
"I" mentality
Collectivistic (Thailand)
Primary loyalty to group
Decision-making based on what is best for the group.
"We" mentality

10. Collectivism – Thailand vs. U.S.

11. Collectivism – Buddhism
Low individualistic = High Buddhism

12. Geert Hofstede™ Cultural Dimensions
                                                                                             * Description for each of Hofstede's Dimensions listed below
Thailand is somewhat unique with its two highest Hofstede rankings being equal at 64 - Power Distance (PDI) and Uncertainty Avoidance (UAI).
The high Power Distance (PDI) is indicative of a high level of inequality of power and wealth within the society. This condition is not necessarily forced upon the population, but rather accepted by the society as a part of their cultural heritage. The ranking of 64 is slightly lower than the Asian average of 71 (see Asian Average Graph below).
                                                       
The equally high Hofstede Dimension ranking of Uncertainty Avoidance (UAI) indicates the society’s low level of tolerance for uncertainty. In an effort to minimize or reduce this level of uncertainty, strict rules, laws, policies, and regulations are adopted and implemented. The ultimate goal of this population is to control everything in order to eliminate or avoid the unexpected. As a result of this high Uncertainty Avoidance characteristic, the society does not readily accept change and is very risk adverse. The Thailand rank of 64 is slightly higher than the Asian average of 58.
Thailand's lowest Dimension is Individualism (IDV) at 20. A low score, as Thailand has, indicates the society is Collectivist as compared to Individualist. This is manifest in a close long-term commitment to the member 'group', is that a family, extended family, or extended relationships. Loyalty in a collectivist culture is paramount, and over-rides most other societal rules and regulations. The society fosters strong relationships where everyone takes responsibility for fellow members of their group.
Thailand has the lowest Masculinity ranking among the Asian countries listed at 34, compared to the Asian average of 53 and the World average of 50. This lower level is indicative of a society with less assertiveness and competitiveness, as compared to one where these values are considered more important and significant. This situation also reinforces more traditional male and female roles within the population.
Thailand's is predominantly Buddhist, with 95% of the population practicing the religion of Buddhism. The precepts of Buddhism include leading a moral life, being mindful and aware of thoughts and actions, and developing wisdom and understanding.
Collectivism
 Buddhism - leading a moral life, being mindful and aware of thoughts and actions, and developing wisdom and understanding.

13. Collectivism Individualistic (USA) Collectivistic (Thailand)
"I" mentality
Collectivistic (Thailand)
"We" mentality
Buddhism is found more in Collectivistic countries

14. Relationships – First Impressions
Critical importance
Business cards
Gifts

15. Relationships - Building
Oriented towards long term relationships
Emphasis on repeat business
Building personal as well as business relationships
= Effective business negotiations

16. Relationships - Manners
Be patient
Be polite
Speak clearly, slowly and well-toned
Do not over gesture
Follow protocols
Importance of dinning etiquette

17. Relationships - Respect
Social hierarchy
To older persons
To higher positions
Food

18. Conclusion Attitude Collectivism Relationships
Influence and importance
Collectivism
Importance among culture and religion
Relationships
Built with manners & respect

19. Easy Thai Words to Learn
Hello
Man : Sa-Was-Dee-Khub
Woman : Sa-Was-Dee-Ka
Thank you
Man : Kob-Kun-Khub
Woman : Kob-Kun-Ka
*Khub and Ka make words more polite.

20. Thank you
Kob-Kun-Ka
Team Thailand

21. Bibliography
Hofstede, Geert. “Thailand Geert Hofstede Cultural Dimensions Explained.” Geert Hofstede Cultural Dimensions. ITIM International < hofstede.com/hofstede_thailand.shtml>
The title page picture is from InternationalLiving.com (
Ronald McDonald Wai: