1. Program Planning: Models and Theories 2005

3. Why Theories and Models? Builds clarity in understanding targeted health behavior and environmental context. Directs program planning - why, what and how? Directs evaluation as integral part

4. Explanatory Theory = Theory of the Problem Change Theory = Theory of Action

5. Planning Models

6. Social Marketing Approach

7. Key Concepts of Social Marketing Consumer orientation not expert driven Concentrates on a defined target group Must understand what drives current behavior and what “levers” can be used to drive and maintain new behavior

8. 4 “Ps” of Social Marketing Product Price Place (distribution) Promotion (communication)

9. PRECEDE-PROCEED (Green and Kreuter) Systematic planning process Empowers individuals with –understanding –motivation –skills –active engagement in community affairs

10. 9 phases 1-5 are diagnostic 6-9 are implementation and evaluation

11. PRECEED-PROCEED Planning Model

12. What is a Theory? Set of concepts, definitions, and propositions Systematic view of events or situations Allows explanation of events or situations

13. Applying Theories to Health Promotion Different theories work in different situations Combinations of theories are often most effective

14. A Good Fit Theory Is logical Is consistent with observations Is similar to those used in previous successful interventions for a similar situation

15. Two Main Options Change people Change the environment The most powerful approaches do both

17. An Ecological Perspective: Levels of Influence

18. Individual Level

19. Interpersonal Level

20. Community Level