1. Business Report: The Analysis of Amway
Group Member:
Rita Hsu
Grace Huang

2. Introduction
Amway, one of the biggest direct-selling companies in the world. In this report, we will analyze Amway’s success from different of aspects.

3. Amway’s CF---eSpring

4. Amway’s CF---ARTISTRY

5. Background Information
Amway is an abbreviation for "American Way" and was founded in 1959 by Jay Van Andel and Richard DeVos.

6. Target Market and Customers
The range of consumers group is very large which is from babies to elders
Women are the main consumers

7. Major Competitors Melaleuca(美樂家) Sunrider (仙妮蕾德)
They sell similar products as Amway.

8. Employees
opportunity to millions of people in more than 80 countries and territories around the world
offer over 3 million Business Owners the inspiration to grow those businesses

9. Products Position
Amway’s products are a little bit expensive but with high quality; therefore, they are positioned in up-market

10. Introduction of Amway’s Brand
Amway’s brands are the solid
foundation for a successful,
independent retail business.

11. NUTRILITE™
NUTRILITE is a brand of vitamins, minerals and dietary supplements (in tablet/capsule form, based on 2002 sales).

12. ARTISTRY™
The ARTISTRY brand sales facial skin care products and color cosmetics since in 1968

13. SATINIQUE™
The SATINIQUE sales hair care system and they use the nature’s exclusive renewing technology.

14. eSpring™ Slogan:The world’s best source of water
eSpring Water Treatment System provides the quality drinking water family deserves with the highest standards for clean water quality.

15. iCook™ Slogan: Cook healthier. Live better.
iCook Stainless Steel Cookware sales kitchen containers

16. Home Care
Slogan: Everyone loves clean. Clean says you’re in control of your life and your surroundings.
Amway's Home Care brands provide complete cleaning systems.

17. Distribution
Marketing from the Web site
Countries that are located

18. Marketing from the Web site
web stores where people can browse the available products and place an order online.

19. Countries that are located
more than 80 countries and territories around the world
China has opened more than 200 shops in over 100 cities
Venlo in the Netherlands, which opened in 2002 distributes AMWAY products to Business Owners throughout Europe and South Africa

20. Conclusion
After doing this report, we can know why Amway can be so successful. Amway will keep running and expanding their business field.