1. Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger North American Literary and Cultural Studies Universität des Saarlandes

2. Models of ‘communication’ Shannon und Weaver (1948): sendermessagereceiver

3. Models of ‘communication’ „Lasswell formula“: Harold Lasswell,1948 „Who says what in which channel to whom with what effect?“ e.g.:

4. Media definitions Compare definitions from German media studies (‚Medienwissenschaften‘) textbooks: What (which definitions, which media listed as examples) illustrate very ‘ narrow ’ and very ‘ broad ’ definitions of ‘the media’? Which ones are optimistic, neutral, or pessimistic about the usefulness of the media or the effects of media?

5. Media?

6. active vs. passive role of the audience/consumers identity: empowerment disempowerment

7. Models of ‘communication’: Circuit of Culture

8. Media consumption See Burton 7, “Why people watch what they do”