1. Market Research for your Successful Business Plan Ka-Neng Au Rutgers University 19 November 2003

2. Business information is … Plentiful Granular Not cheap

3. Business research is … Necessary for a business plan Time consuming A little over-whelming

4. Business plan research … Can be approached systematically

5. … with some help

6. … and more help

7. Industry analysis … Government resources Trade associations Research databases

8. Competitive landscape … Government resources Corporate directories Online directories

9. Market analysis … Government resources Research centers Published articles

10. Sample plans Collections in print sources Online sites Software packages

11. Promotion and marketing Ad rates Real estate listings Internet marketing

12. au@rutgers.edu http://start.at/businessresearch http://newark.rutgers.edu/~au/njef.ppt