1. Document Development Strategy Customized & Workplace Training AAI/Portland Community College Facilitated by George Knox

2. Perception  Studies show that we all have preferred “perceptual styles”  Presenter’s preferences may be different than audience’s  Effective perception combines styles

3. Perceptual Styles (Adapted from Dunn and Dunn Learning Styles Model) Auditory Focuses on what is heard Remembers 75% heard Distracted by note-taking Visual Focuses on what is seen Remembers 75% seen Summarizes with notes Tactile Focuses on what is touched and manipulated Remembers by touching Takes both traditional and visual notes Kinesthetic Focuses on moving within contextual environment Remembers by doing Distracted by note-taking

4. Perceptual Styles (Cont.)  Perceptual styles are only preferences  Most people utilize more than one style  Most people can learn to use different styles SO  Recognize your preference, but learn to use the style(s) that work best for each situation  Prepare your documents with audience’s perceptual styles (multiple) in mind

5. Document Development  P.A.T. –Purpose –Audience –Technique  Purpose and Audience Determine Technique!

6. Purpose  Topic –Subject Matter –Primary and Secondary Content  Goals –Inform, persuade, respond, record, cite, entertain, or combination –Priority of goals  Requirements/Restrictions –Schedule (Drafts, revisions, deadlines) –Budget/Materials –Delivery

7. Audience  Who? Multiple audiences?  Expectations –Format/Style –Context of use –Level of understanding –Language –Graphics  Requirements/Restrictions –Schedule (Drafts, revisions, deadlines) –Budget/Materials –Delivery

8. Technique  Format  Business/technical style  Document design  Publishing requirements  Quality control

9. Business Writing Activity #1 Begin a document analysis by reviewing Purpose and Audience for three documents you commonly write. Use the activity sheet on page 9 of the workbook.