1. Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question

2. In a world when communication SHIFTED…

3. …to

4. ADDITIONALLY there are old assumptions that need to be questioned… In the PRIMAL MODEL model … the game is SHOOT ON TARGET … but could have been the BOWLING model (including propagation)

5. pinball However, for Prosumer the best is the PINBALL model

6. BRAND energy storaged through positive concepts in people’s minds Energy is the raw material of everything Kinetic energy MOVING CONSUMERS towards the brands

7. Our goal is to build a model of understanding consumer and brand relationships at this new millennium scenario

16. $ 6,454.00

17. Building the model

18. Experience on demand Web site Mobile site

19. Third part references Friends Blogs Communities Testimonials

20. Protagonist (it is the fuel) Yes, we can Just do it Impossible is nothing

21. Tools Searchable SEO SEM Price comparison tools Category comparing features

22. e-Commerce e-shop presence @ e-retail (amazon…) P2P (e-bay) P2P sales social networks affiliates