1. “The Halo Effect”

2. WHAT ARE BORN AGAIN CHRISTIANS?

3. STATISTICS

4. WHY TARGET THIS MARKET? Demographics Psychographics “Most companies don’t target the market because they don’t understand it”

5. HOW TO TARGET THE MARKET? Use Scripture Sponsor an Event Partner with an Organization Viral Marketing

6. SOURCES www.gotomycodes.com http://www.publicdomainpictures.net/view-image.php?image=12406&picture=halo-gold-white-figure http://www.inplainsite.org/html/christian_merchandising.html www.christiansingles.com royshaff.wordpress.com