Download presentation
Presentation is loading. Please wait.
1
Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger North American Literary and Cultural Studies Universität des Saarlandes
2
Visual media Role of visuality in Western culture: -history of media -Social functions & effects: e.g. providing evidence Benedict Anderson: imagined communities
6
Visual media Role of visuality in Western culture: -history of media -Social functions & effects: e.g. providing evidence e.g. constructing a/the public e.g. constructing identity...
7
Visual media: Visuality and language Pictures... have to be read; and the ability to read has to be acquired. Nelson Goodman
9
Visual media: Language, signs, semiotics signs: - iconic, indexical and symbolic signs (Charles Sanders Peirce) - signifiers and signifieds (e.g. Ferdinand de Saussure) - referentiality vs. construction - arbitrariness vs.... -... making meaning: conventions & conventionality > communities - metaphor and metonymy - difference and identity Useful introductory web project: http://www.aber.ac.uk/media/Documents/S4B/sem02.html
10
Signs: constructing a public sphere
11
AIGA - American Institute of Graphic Arts: Symbol Signs
12
Signs: constructing a public sphere ÖNORM A 3011
13
Signs: constructing a public sphere denotation > connotation culture and ideology
14
Roland Barthes, Mythologies (1970) signs + meaning denotation and connotation interpellation the subject ideology myth
15
Culture and power Interpellation and ideology: “… the effect of discourse is to position us in relation to a variety of social forces. It subjects us.” (Campbell + Kean) relevant “subject positions”: class gender sexuality/sexual orientation race and ethnicity age etc.
18
The “Circuit of Culture”
19
Example analysis See Burton, Burton, “How to Study the Media,” 18-19
20
Diskurs, power/knowledge, subject Michel Foucault: Different concept of power: - not centralized but disperses (across all relations in the social field) - not only repressive but productive E.g.: sexuality as a historical construction: produced by (medical, legal, scientific, etc.) discourses that analyze, classify, regulate knowledge about bodies, the flesh, pleasure... and thus produce ‘sexual’ subjects... and: people identifying with/as the subjects thus produced!
21
the Panopticon Jeremy Bentham
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.