1. Introduction to Spreadshirt‘s Platform Architecture for Providing Customized Apparel as a Service (CAaaS) Martin Breest - Platform Evangelist

2. We allow you to create Customized Apparel (CA) Page 2 your own label ProductType Design Text

3. API is the Key to our Platform for Providing Customized Apparel as a Service (CAaaS) Page 3 your own label Platform API Marketplace Hosted Shops T-Shirt Designer Design Contest Facebook Integration Wordpress Integration Joomla Integration MySpace Integration Custom Twitter Tweet App Custom CNN Headline App IPad/IPhone Shopping App Main Stream Apps Other Opportunities Photo Community Team Order (Football, Stag Party) Headlines Social Network Graphs Picasa Photos Partner Integrations

4. 15 Mio. articles on 800k partner shops (30k relevant/ 3k key accounts) 4.5 Mio. articles on 17 marketplaces (500k relevant/ 1k relevant sales) 15k products created per day 10k desgins uploaded per day/ 2.5 GB data per day 4k orders placed per day 128 Mio. HTTP requests CDN per day from mainstream apps and APIs −25.4 Mio. origin per day (290 per second) −11 Mio. dynamic Web/ 6 Mio. static Web −5 Mio. generated images −2.5 Mio. API calls 1.8 TB data per day via CDN 7 Mio. page views per day 700k unique visitors per day (60k concurrent users) 3.7 Bio. DB queries per day (43k per second/ 3k API) 200k events exchanged per day Platform Key Data 4. May 2011 (Ordinary Wednesday) Page 4 your own label

5. T-Shirt Designer Overview Page 5 your own label Product type gallery Design marketplace gallery Custom Text Design Upload ProductCreation + Add toBasket Text + Design Configuration Customizing Product with Text and Design Configurations http://www.spreadshirt.de/-C59

6. T-Shirt Designer Architecture Page 6 your own label

7. Data API http://api.spreadshirt.net/api/v1/... http://api.spreadshirt.net/api/v1/ Shop - …shops/205909 Product Types - …shops/205909/productTypes Print Types - …shops/205909/printTypes Fonts - …shops/205909/fontFamilies Designs - …shops/205909/designs Design Search - …shops/205909/designs?query=herz Articles - …shops/205909/articles Article Search - …shops/205909/articles?query=herz Image API http://image.spreadshirt.net/image-server/v1/.. Design Image - …designs/13591342.swf Font File - …fontFamilies/5/fonts/15.swf http://image.spreadshirt.net/image-server/v1/ Documentation http://developer.spreadshirt.net/display/API/API http://developer.spreadshirt.net/display/API/API API Overview Page 7 your own label

8. API Architecture Page 8 your own label

9. Anatomy of the Data API Page 9 your own label

10. Infrastructure Overview Page 10 your own label App 20/20 Instances Data API 4/4 Instances Image API 12/12 Instances App DB 11/11 Instances API DB 1/1 Instances Message 2 Instances Search 4/4 Instances Clients API Worker 1/1Instance

11. Wiki −http://developer.spreadshirt.nethttp://developer.spreadshirt.net Blog −http://blog.spreadshirt.net/developerhttp://blog.spreadshirt.net/developer Sample Code (Javascript, PHP, Java, Scala …) −https://github.com/spreadshirt- dev/spreadshirtappshttps://github.com/spreadshirt- dev/spreadshirtapps Demo Apps −http://demoapp.spreadshirt.net/simplomat/http://demoapp.spreadshirt.net/simplomat/ More Infos Page 11 your own label