1. Career High: A Heinz Endowments Project Cecile Galea Melanie Lam Serena Lam Bim Majekodunmi Seema Moorjani

2. Project Purpose To create a fun website that allows HS students to assess their talents and explore career options available Heinz Endowment –Suzanne Walsh Program Officer Economic Opportunity –Lyceum Group Howard Heinz Founder of Heinz Endowments

3. Why & Why Us? Lyceum Group –www.keys2work.com Why is a website needed? –student & guidance counselor relationships –seek career advice, anonymously –create a novel interactive experience

4. Focus Group: Audience High school students (9-12 th graders) All females All college-bound students Next: more diverse group

5. Focus Group: What’s Available High School guidance counselors not very helpful for career guidance Assessment tests are useless and B-O-R-I-N-G!

6. Focus Group: Recommendations Interviews with professionals in industry Internship opportunities in certain careers Ability to save information and take notes on different fields Opportunity to discover rare career fields Advice: Don’t have too much to detract from the overall goal of discovering careers

7. Lyceum Research 5 Basic Elements for Career Development: 1.Self Discovery 2.Career Exploration 3.Career Decision-Making 4.Job Search Planning 5.Career Maintenance

8. Goal of Career High Get students to access career information in a fun engaging way Get students to successfully “graduate” by achieving a certain rank (eg. cadet, agent) Create a “Career Story” specific to each individual

9. Style Research 1.Character Styles 2.Website styles 3.Location styles Icon style Navigation Bar

10. Stylized Vector Graphics

12. Brainstorming What makes a website fun? Personalization: general style, music, layout design, customization Theme: an analogy that users can relate to Interactive Features: Assessment tests, emails, forum, messaging, decision trees,etc…

13. Brainstorming What else makes a website fun? Non-Interactive Features: Articles, interviews, videos, random facts, Special User Features: Collectables, U-bucks (point system), search engine

14. Style Render Test

15. How does it work? Five "worlds“ Highly interactive worlds using Flash, and 3d environments rendered out as vector graphics Incentives and reward system: – Knowledge bar – Items to personalize site – Ranking system based on completing assessments/ participation level

16. Personal Avatar to guide, prompt Personalized locker Each World: –Accomplishments –Facts collection –Mini games/ activities Features

17. Flow Chart Location: Front page Functions: - Create user ID/ password - Create Profile - Receive Locker Number Tour or Library No Yes Location: Library Functions: - user can search for information on specific careers Library Registration Location: Tour Functions: - user can navigate around the site but cannot take assessments/ save results - User can read any information posted. Tour Location: Home Page Functions: - Inventory: user discover their locker - Hints specified them to take assessment test in student lounge World 1 Location: Student Lounge Functions: - user can take assessment tests and obtain a reference score (locker combo) World 2 World 3World 4 World 5 Worlds Take assessment test

18. Career High Gender neutral theme, students can relate to it School metaphor throughout entire site Building up an individual’s “career story” as the student navigates the site.

19. Heinz Recommendations Change Name Career High Promote Southwestern Pennsylvania Style needs to be more mature Incorporate “Dream Robber” Create Bulletin Board for a site regulator to post links and articles

20. Milestones