1. 0101 IAT 102 Graphic Design

2. 0101 General Info Break Brief intro to Graphic Design Prehistory of Visual Communication Intro: Lab Activity and Project #1

3. What is Graphic Design? As a practice, it has been around for thousands of years…

4. Dictionary Definition graph·ic | ˈ gra-fik| adjective 1: of or relating to the pictorial esp. involving drawing, engraving, or lettering 2: of or relating to the art of printing 3: formed by writing, drawing, or engraving de·sign |di- ˈ zīn| verb 1: to conceive or execute a plan 2: to draw, lay out, or prepare a design

5. Applications of Graphic Design

6. Logotype

8. “Los Logos”, Gestalten, 2002

9. Logotype

11. Posters

12. Shepard Fairy

13. Armin Hofmann, Switzerland

14. Jan Lenica, Poland

15. Books

19. Fonts

21. Information

22. Information Design Harry Beck, London Tube Map, 1931

23. Movie titles

25. Interfaces

27. ... and many more:

28. - Webdesign - Package Design - Magazine Design - Game Design

29. Why is Graphic Design important? Graphic designers use visual means to lead users through information.

30. Why is Graphic Design important? Graphic designers help humans better understand information in the world.

31. …while making it pleasurable during the process!

32. Graphic Design has a “Function”

33. Graphic Design is “Form”

34. Old thinking “Typically, graphic designers provide the spit and polish but not the shoe.” (Form)

35. Graphic designer often served as the ‘lubricant’ for other disciplines:  product design  architecture  fashion and as the ‘gloss and glitter’ of the media industries:  publishing  film  television  internet Old thinking

36. Graphic designers today have become producers, creating products, furniture, garments, textiles, typefaces, databases, magazines, novels, music, critical essays, films and videos. (Form and Function) New thinking

37. Involves thinking and creative process related to idea generation and informed design decision-making. Design Process Graphic Design is grounded in fundamental principles that underpin good and efficient design. Design Principles Human perception: most humans - those with normally functioning eyes and brains - perceive and comprehend information similarly. Understanding basic principles of cognitive psychology How Graphic Designers Think

38. “Building Blocks” essential to good graphic design:  Shape and Form  Spatial Awareness (layout and grid systems)  Typography: understanding what type is and how to work with it  Dynamics, Emphasis and Contrast  Using Colour for emphasis, orientation or decoration

39. Graphic design’s relation to technological change  The formal aspects such as character, idea & quality of design changes as technology changes.  Historically, designers are employed to represent technological change & to make it understandable to non-specialists.  Design (style) reflects changing cultural values in relation to technological change.  As technology changes, the way design is produced, reproduced, distributed and understood also changes.

40. Prehistory Images taken from: Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design

41. Early Calendar (30,000 - 20,000 B.C.) found in Dordogne, France A sequence of incisions on animal bone. The incisions are believed to have been used to record phases of the moon (interpretation is open to debate).

42. 1st Writing Tools? - over 200,000 years ago Above: Paleolithic bones incised with a series of lines. Below: Pieces (churinga) of carved stone and wood with abstract patterns, Australia.

43. 1st Animation - Grotte de Lascaux (means “Cave of Lascaux” in French)

44. Cave painting from Lascaux (c. 15,000 - 10,000 B.C.) Random placement and shifting scale signify prehistoric people’s lack of structure and sequence in recording experience.

45. Cradle of Civilization (c. 6000 B.C.) - current day Iraq

46. 1st Writing (c. 3100 B.C.) - pictographic pre-cuneiform tablet (clay) Early accountants: shows number of cows (“V” with curve on top) and sheep (cross within a circle)

47. Early Grids (c. 3100 B.C.) - early Sumerian pictographic tablets The archaic pictographic script contained the seeds for the development of writing. Information is structured into grid zones by horizontal and vertical division.

48. Better Writing, Better Grids (c. 2360 B.C.) - cuneiforms Cuneiform writing contains phonetic + syllabic elements which provided a flexible way of communication. This led to marked improvements in agricultural production + science advancement.

49. Cuneiform tablets (c. 2700 B.C.) - detail approx. 1 1/2 x 1 1/2 inches.

50. Egyptian stone relief hieroglyphs (c. 1450 B.C.) - detail Written hieroglyphics were simplified, but they maintained their pictographic origin.

51. Samples of Egyptian Hieroglyphs

52. Egyptian writing systems - a visual evolutionary history

53. Hieroglyph for “scribe” - depicted the Old Kingdom palette, the drawstring sack for dried ink cakes, and a reed brush holder.

54. Evolution from hieroglyph to script c. 2700 B.C. hieroglyphic c. 1500 B.C. hieroglyphic manuscript hand c. 1300 B.C. hieratic script c. 400 B.C. demotic script

55. Egyptian papyrus sample (c. 1400 B.C.)

56. Chart of Ancient Alphabets

57. Early writing systems - evolution of form

58. The Koran (Muslim) Arabic

59. East Indian Sanskrit

60. Chinese writing of prescription formulas (1108 A.D.)

61. Gutenberg’s moveable Type in Europe (1453-1455 A.D.) metal type

62. fin