1. National vs International Marketing procuction and or product development – properties, quality, packkaging etc. – the same or a different product ? pricing strategies – economies of scale, economies of scale – same or different pricing, discounts, terms of payment etc. ? local infrastructure and possibilities to deliver the product – the supply chain should be a value chain, too media and personal selling; ”new possibilities to communicate the new possibilities” ismo.koponen@...

2. Branding brand awereness experienced quality customer relationships brand strongly associated with something positive brand personality – this differs it from just a product David Aaker (2000). Brand Leadership. ismo.koponen@...

3. A brand is a trade mark, a particular kind of manufactured article class, quality a mark made by or with a hot iron; an instrument for stamping a mark The Cassell Concise Dictionary ismo.koponen@...