1. MANAGING PRODUCTS TOOLS FOR DECISION MAKING

2. BUSINESS STRATEGY MATRIX VERTICAL AXIS: TODAY’S BUSINESS STRENGTHS WITH CUSTOMERS: - SHARE OF BUSINESS -SHARE TREND -AGE OF RELATIONSHIP -QUALITY COMPETIVENESS -IMAGE OF BRAND

3. BUSINESS STRATEGY MATRIX HORIZONTAL AXIS: FUTURE ATTRACTIVENESS OF CUSTOMER - SALES POTENTIAL -CURRENT SALES VOLUME -GROWTH OF DEMAND -PROFIT MARGIN -FINANCIAL STRENGTH -TECHNOLOGICALLY ORIENTED

4. WEIGHT (TOTAL 25) SCORE (0-4) COMPUTE WEIGHTED SCORES TARGET FOR DEVELOPMENT DEFEND FROM COMPETITION MAINTAIN WITH MINIMUM RESOURCES WITHDRAW

5. CRITICAL SUCCESS FACTORS THOSE ATTRIBUTES THAT GET YOU THE SALE - YOUR COMPETITVE ADVANTAGE LIST, WEIGHT & SCORE

6. THE AUDIT PROCESS: YOUR CAPABILITIES oOver the past 5 years, what key strengths have carried the company to it`s present position ? oWhat are 3 main weaknesses ? oWhat factors led to improvement or deterioration ?

7. THE SWOT ANALYSIS LIST YOUR DIFFERENTIAL STRENGTHS AND WEAKNESSES IDENTIFY THE BEST MARKET OPPORTUNTITES IDENTIFY PRESENT AND FUTURE THREATS IDENTIFY KEY ISSUES

8. STRATEGIC WEDGE ANALYSIS ADD COMPETITOR’S S/W’S ADD YOUR FAILURES, SUCCESSES IDENTIFY STRATEGIC RISKS IDENTIFY STRATEGIC BENEFITS

9. THE WEDGEW S W W CS --CW + COMPANY PRODUCT MIX MARKETSFUNCTIONS

10. PORTER ACTIVITY MAP PLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITIONPLOT KEY ACTIVITIES THAT WILL DELIVER STRATEGIC POSITION