2. Our Mission Our mission at The Fit Pit is to develop the most safe, effective and enjoyable solution to children's weight management. We achieve this by incorporating a child's idealistic goal of becoming a superhero with a parent's realistic goal of raising healthy children. Our physician monitored individualized recreational programs and superhero setting allow us to unite these two goals and create a positive environment for each child. Our unique approach to health and fitness is intended to help prevent the many diseases commonly associated with childhood obesity by initiating a widespread youth fitness revolution.

3. Our Market Children ages 5-12 Clinically Obese or Overweight Living in and around Nassau County Target Market: –Female, head of households 24-55

4. Our Services: “Breeding the Next Generation of Superheroes” Basic Services –Physician Monitored Individualized Personal “Superhero” Training –Consultation with nutritionist -”Superhero Mission” Trips

5. Our Services: “Breeding the Next Generation of Superheroes” Basic Services –Physician Monitored Individualized Personal “Superhero” Training –Consultation with nutritionist -”Superhero Mission” Trips

6. Start-up Expenses Legal $50,000 Insurance $80,000 Building $1,170,000 Interest $200,000 Exercise Equipment $ 14,638 Advertising and Promotion $75,000 Food and Beverage $7,215 Computer Systems $8,000 Personnel $104,466 Utilities $7,500 Other $5,000 Cash Required $50,000 Total Start-up Expenses $1,722,007

7. Sales Forecast Total Revenue Year 1:$1,070,773

8. Success Strategy Maximize Revenue Membership Incentives Rental of Facilities Strong Advertising Campaign Café Hours Lack of direct competition Themed Approach Minimize Expense Interns Outsourcing Holding Back CEO Salary Yearly Projects