1. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 1 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Back to the Future: UW’s Space Science Center Innovative Video Applications in Meteorology Terry Kelly Chairman and CEO Weather Central, LLC

2. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 2 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Terry Kelly B.S. Meteorology, UW Madison 1971 Department of Meteorology 1973-1975 SSEC 1973-1977 TV Meteorologist 1974-1986 (AMS Seal of Approval) Founded Weather Central in 1974 Founded ColorGraphics Weather Systems in 1979 AMS Award for Outstanding Service 1990

3. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 3 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Not Without U.W.! Academic appointment 1973 University/Industry Research Grant: Develop Applied Program IVAM Project Meteorologist

4. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 4 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” What’s an IVAM? “Innovative Video Applications in Meteorology” Funded by NOAA 1974-1977 Verner Suomi, P.I. Terry Kelly, Project Meteorologist

5. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 5 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Ambitious Goals Make ground-breaking satellite imagery available to markets worldwide Develop a production system for television weather: –30 FPS, NTSC standards, full color, automatic updates National Distribution of “NowCasting”

6. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 6 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” “NowCasting” Detailed, accurate weather for 0 to 12 hours Address specific needs of farmers, pilots, fishermen, agriculture, the public... Real time updates using McIDAS Severe weather alerting

7. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 7 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” “McIDAS” Man-Computer Interactive Data Access system Dr. Richard T. Daly, J.T. Young and other pioneers First animated satellite images PDP-11 based

8. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 8 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Kelly’s Role – 1974-1977 Conceive, develop, document prototype weather segments for the public and industry Include “futures” such as animation, color transitions, transparency, text crawls 1978: First McIDAS-generated weathercast: 6PM in Washington, DC

9. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 9 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

10. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 10 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

11. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 11 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

12. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 12 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

13. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 13 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

14. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 14 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

15. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 15 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

16. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 16 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” 1990 Weathercaster’s Presentation Video - A brief history of electronic weather presentation

17. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 17 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology”

18. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 18 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Weather Central / UW Partnership: Into the 21 st Century Weather Central “SuperMicrocast” 10 KM overlapping World Grid Dr. Greg Tripoli and team: key modeling science Weather Central: key developments in severe weather prediction, worldwide applications Next: worldwide model downscaled through 1 KM land use/vegetation and topographic models

19. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 19 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Temperature at 20 kms

20. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 20 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” Temperature at 1 km

21. CONFIDENTIAL © 2009 WEATHER CENTRAL, LLC 21 BACK TO THE FUTURE: UW’s Space Science Center “Innovative Video Applications in Meteorology” McIDAS Breakthroughs in 1976-1978 “AA Command” – allowed “earth navigation” coordinates using visible reference points Mapping and Overlays – first “frame buffer”; also allowed text and overlays of “Service A” and “604” data “WINDCO” – measurement of cloud direction and speed using “looped” satellite images. Archiving and Retrieval on “Sounder” Group – (Bill Smith, Paul Menzel, Hank Revercomb) –Next Level remote sensing –“CAT SCANS” of atmosphere