1. Introduction to Multimedia AFL 2003 Fall Semester By Nicole Huang

2. 2003/9/15Multimedia English What is Multimedia? The root of the word “ multimedia ” consists of two complex base words. The first part is the prefix “ multi ”, which is commonly agreed to mean many. The second half of the word is media, or many formats. Multimedia is the use of text, graphics, animation, pictures, video and sound to present information.

3. 2003/9/15Multimedia English What is Multimedia The most popular definition describes the multimedia as " a technology, allowing the integration of data, sound, animation, graphical images, video, etc. in a computer environment "

4. 2003/9/15Multimedia English What is Multimedia Refer to computer programs, and products which involve sound, pictures, film, as well as texts. In education, multimedia is the use of television, and other different media in lessons, as well as books. In art, multimedia is the use of different kinds of material in painting, sculpture, and performance. -----adopted by Collins COBUILD dictionary

5. 2003/9/15Multimedia English Why Use Multimedia The assumption is multimedia information help people learn. People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they hear and see (Treichler, 1967, p.15)

6. 2003/9/15Multimedia English Does Multimedia promote Language Learning? Increase motivation Increase flexibility Adapt to different learning styles and learning needs Increase learner autonomy -- learner-centered; --control your own learning pace

7. 2003/9/15Multimedia English Multimedia increase Motivation Crookes and Schmidt (1991) stated that: Instant Feedback to errors Learning material may arouse interest Learners attitudes will be more positive ---The individualization of learning (learner control of tasks, strategies, and pace of learning)

8. 2003/9/15Multimedia English Next Week Discussion: Introduction to Internet Please find the definition of the following terms used on the Internet: -spam -flaming -Internet portal -listserve -emoticon -cookie