1. Launching offer for iPad

2. Le Nouvel Observateur & Challenges settle on the iPad Starting the 28th of May, let’s find our magazines on this new device

3. Le Nouvel Observateur & Challenges settle on the iPad A double access to these titles to reach « iPad users » : access through Zinio from the 28th of May an application available on the AppStore starting from the 12th of June

4. Key information about Zinio Top 10 Top 10 in “news” applications downloading ranking (including free applications from magazines ) 20% 15x 20% of Ipad owners have downloaded the Zinio application 15x average visits each week Source : Zinio US

5. Advertising on iPad 63% 63% of the readers find that ads in digital magazines are more useful and “practical” than in other electronic medias. Sources: Harrison Group Study, 2009 & Smarter Media Study, 2010

6. Your brand associated to the launching With your logo on the cover & an exclusive double video page Format QuickTime “.move” & mp4 (has to be technically approved). 15 mega max. LOGO Your campaign clickable, & in video Double access to your campaign : through the clickable logo on cover automatic insert : the double page fits just after the cover & before arriving to contents Your clickable logo, linked to a double animated video page Automatic launching of the video

7. Exclusive presence 1 month 20 K€ net / space 1 month 15 K€ net / space Le Nouvel Observateur + Challenges 30 K€ net / space