1. Call of the Mall Status Anxiety and Back Pockets Fun

2. Intimidated by some stores “Somehow, when shopping for women’s clothes, it invariably comes down to the butt.” Diesel store confusingDiesel –“A shopper who requires sales assistance is more likely to buy than one who shops solo.” $150 jeans, Become a Diesel person –Wiskers

3. Bored How to entertain? Where to place the entertainment? Teenage Girls want –Hangout-type –Internet café-coffee shop –Movie Theatres –Socializing area –Places boys like