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Mary Lou Roberts IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE! November 2007.

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Presentation on theme: "Mary Lou Roberts IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE! November 2007."— Presentation transcript:

1 Mary Lou Roberts IT’S AN ON DEMAND CONSUMER CONTROLLED WORLD OUT THERE! November 2007

2 Mary Lou Roberts MARKETER TALKS CONSUMER LISTENS (MAYBE) November 2007 2 WHERE WE’VE BEEN -THE MASS MEDIA MODEL Repurchase/Regular UseTrialPreferenceLikingComprehension/KnowledgeAwareness

3 Mary Lou Roberts November 2007 3 WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS Many Communications Channels (Young) Consumers Ignore Traditional Media Traditional Communications Increasingly Ineffective

4 Mary Lou Roberts WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS March 2008 4

5 Mary Lou Roberts SOCIAL MEDIA November 2007 5  Discussion Boards/ Forums/ Chat Rooms  Clubs/ Groups/ Communities  Review/ Rating Sites  Direct Feedback (Solicited)  Blogs  RSS  Social Networks  Personalized Search (Tags or Search-Engine Powered)  Wikis and Other Collaboration Tools  Podcasts  Virtual Worlds  “Mash Up” “Web 1.0” “Web 2.0”

6 Mary Lou Roberts HOW WE SPEND OUR TIME November 2007 6

7 Mary Lou Roberts HOW MARKETERS SPEND THEIR $ March 2008 7

8 Mary Lou Roberts HOW THEY COMPARE March 2008 8

9 Mary Lou Roberts WHAT DIRECTION? March 2008 9 http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

10 Mary Lou Roberts TRADITIONAL AGENCY ANGST November 2007 10 http://www-03.ibm.com/industries/media/doc/content/bin/media_ibv_advertisingv2.pdf http://www.accenture.com/Global/ Research_and_Insights/By_Indust ry/Media_and_Entertainment/Ente rtainment/2007ContentStudy.htm

11 Mary Lou Roberts BLOGS SHOULD BE WRITTEN FOR SEARCH November 2007 11 building at green place programs to help convert to solar heat in nh

12 Mary Lou Roberts MARKETERS PURCHASE/NETS COURT ADS March 2008 12 http://www.marketingcharts.com/interactive/ bebo-myspace-facebook-site-stats-issued- 3825/

13 Mary Lou Roberts November 2007 13 THE BUSINESS MODEL? http://diy-marketing.blogspot.com/2008/03/income-tax-and-social-media-really.html

14 TAGS FACILITATE SEARCH November 200714

15 Mary Lou Roberts November 2007 15 WIKIS & OTHER COLLABORATION TOOLS

16 Mary Lou Roberts November 2007 16 PODCASTS REACH NICHE AUDIENCES

17 Mary Lou Roberts November 2007 17 VIRTUAL WORLDS HAVEN’T PROVEN VALUE

18 Mary Lou Roberts November 2007 18 MASH UPS UNLEASH CREATIVITY

19 Mary Lou Roberts November 2007 19 INEXORABLE TREND 15 Nov. 2007

20 Mary Lou Roberts Many-to-Many Continuous Interaction Open/Transparent Consumer Chooses Content Marketer Must Provide Content – On Demand – With Permission November 2007 20 NEW APPROACH

21 Mary Lou Roberts Optimize – Blog Posts – Tag Photos, Videos – Press Releases – Web Pages Links RSS Feeds November 2007 21 SEARCH IS A KEY COMPONENT Create Visibility at Every Opportunity

22 Mary Lou Roberts November 2007 22 AN INTERACTIVE VISION BECOME PLACE WHERE LIKE- MINDED PEOPLE CONNECT ENCOURAGE CONTRIBUTION INCORPORATE INTERACTIVITY LISTEN ENGAGE

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