1. PROMOTIONAL CAMPAIGN LAUNCH Today’s Agenda 1:00 pm - 1:15 pm Welcome & Introductions 1:15 pm - 1:45 pmTOOLS [th]at WORK presentation -purpose and benefits -branding and products -performance targets -external launch strategy 1:45 pm - 2:00 pm OYAP Skilled Trades (placement form) 2:00 pm - 2:15 pm Refreshment Break 2:15 pm - 2:45 pmQ & A Panel 2:45 pm - 3:00 pmDistribution of Marketing Materials

2. Welcome to the [Skilled Trades] For [your future] For [students] For [employers] For [youth]

3. PROMOTIONAL CAMPAIGN LAUNCH Current Environment  17% KPDSB high school students drop-out prior to graduation  65% of students do not pursue post-secondary education  40% of new jobs will be in skilled trades and technology

4. PROMOTIONAL CAMPAIGN LAUNCH Purpose of the Campaign A positive means of marketing the variety of School-Work programs to educators, students, parents and employers

5. PROMOTIONAL CAMPAIGN LAUNCH Benefits of the Campaign FOR EDUCATORS  Outlines the process for enrolling students and recruiting employers  Offers a tool kit to present to students as an option to stay in school  Provides materials and incentives to recruit employers for student placements

6. FOR STUDENTS  Provides career options that will motivate students to stay in school and complete their education  Introduces a worthwhile and viable option in addition to the more traditional post-secondary pathways  Presents meaningful pathway options to a secure, satisfying and rewarding career PROMOTIONAL CAMPAIGN LAUNCH Benefits of the Campaign

7. FOR PARENTS  Provides an opportunity for parents to support their children in career choices other than post secondary education  Provides an alternative for students not interested in pursuing an academic pathway, or are hands-on learners and/or at risk PROMOTIONAL CAMPAIGN LAUNCH Benefits of the Campaign

8. FOR EMPLOYERS  Allows employers to build the next generation of workers  Develops a local talent pool  Reduces cost and time to recruit and train staff  Increases the ability to find qualified workers  Promotes good corporate citizenship PROMOTIONAL CAMPAIGN LAUNCH Benefits of the Campaign

9. Skilled trades offer more choices than ever for a rewarding, challenging and secure career. We have the tools to help you make the right choice for your future. For [your future] PROMOTIONAL CAMPAIGN LAUNCH Branding

10. “TOOLS [th]at WORK” Poster/Ad

11. PRINT MATERIALS AND WEB SITE  Ontario “Skills Work” Yours to Discover  “Steps to Apprenticeship” brochure/poster  Web site (mid January – external launch) √ www.toolsthatwork.ca √ Online registration form for employers and/or students √ Links page  “The work REPORT” newsletter PROMOTIONAL CAMPAIGN LAUNCH Products

12. PRINTED BI-ANNUALLY  Features student and employers success stories  Provides parents any updates on programming  Introduces new incentives and skilled trades  Markets employers as School-Work supporters  Supports new program initiatives SUBMISSIONS ARE ACCEPTED AT ANY TIME THROUGH THE WEB SITE info@toolsthatwork.ca OR VIA FAX (807) 223-5595

13. For [students] OYAP lets you try out a trade and receive high school credits at the same time. The Cooperative Education program, Job Shadowing and Job Placements help you discover options and gather information. PROMOTIONAL CAMPAIGN LAUNCH Branding

14. “TOOLS [th]at WORK” Poster/Ad

15. SUPPORT MATERIALS AND PROGRAMS  NewsFlash! Apprenticeship Scholarship √Details available through JobConnect  Preliminary Registration Form √Developed in partnership: Crescive Corporation and MTCU √Method of tracking potential and existing OYAP students  Apprenticeship Training Standards √Personalized Placement Learning Plan (PPLP) √Library of Standards at Crescive Corporation PROMOTIONAL CAMPAIGN LAUNCH Products

16. For [employers] Passport to Prosperity and incentive programs such as Job Connect and Cooperative Education Tax Credit can help you connect with potential employees and qualify for wage subsidies and tax credits. PROMOTIONAL CAMPAIGN LAUNCH Branding

17. “TOOLS [th]at WORK” Poster/Ad

18. SUPPORT MATERIALS AND PROGRAMS  “Employer Recognition Work Plan” Template √Activities and timelines for employer recognition √KPDSB coop programs are eligible up to $1000/year √Due at Crescive Corporation by end of January √Thank you letter template for new employers -Coop Dept to provide employer contact information -Crescive Corporation to mail out letters √Thank you ad template (will be available) PROMOTIONAL CAMPAIGN LAUNCH Products

19. SUPPORT MATERIALS AND PROGRAMS  Newsflash! Employer Signing Bonus Initiative √Details available through JobConnect  Media Release! Tax credit for Employers –Depending on the number of employees businesses can receive 25-30% tax credit for supporting student placements  Targeted Wage Subsidies: up to 50% –Details available through JobConnect/HRSDC PROMOTIONAL CAMPAIGN LAUNCH Products

20. For [youth] Job Readiness Programs, on the Job Training Programs and Wage Subsidy Programs can help you develop job seeking skills and provide access to job opportunities. PROMOTIONAL CAMPAIGN LAUNCH Branding

21. SUPPORT MATERIALS AND PROGRAMS  Skills Link program √Crescive Corporation application to HRSDC √Job Readiness training √Job placements  Youth Employment Centre (YEC) √Kenora PROMOTIONAL CAMPAIGN LAUNCH Products

22. Why do we need a PROMOTIONAL CAMPAIGN? KPDSB Performance Targets - Coop/OYAP planned planned actual actual 2003-04 2003-04 2003-04 2003-04 Male Female Male Female 1. Total number of Grade 11 students 30 15 14 10 2. Total number of Grade 12 students 40 12 31 28 3. Total number of students registered 10 2 1 1 as apprentices 4. Total number of graduates registered 10 2 1 1 as apprentices

23. KPDSB Performance Targets 2004-05 As determined by MTCU A. Students enrolled in OYAP 105 B. Registered apprentices 12 C. Secondary schools within the district 5 D. Secondary schools participating in OYAP 5 E. Employers providing placements 120

24. Ways Education Institutions Can Help Reduce Shortage of Labour Source: CFIB, Survey on Labour Availability and Training (Sept-Oct 2002)

25. OYAP Best Practices For Co-op Teachers COOP TEACHERS ARE ENCOURAGED TO:  Provide the OYAP Coordinator with the names of all students in work experience placements related to the skilled trades  Provide the OYAP Coordinator with Work Education Agreements at the beginning of the semester  Advise the OYAP Coordinator of the names of students who have the potential to register as apprentices  Provide the OYAP student with the opportunity to meet with the OYAP coordinator for an OYAP orientation session

26. OYAP Best Practices For Co-op Teachers COOP TEACHERS ARE ENCOURAGED TO:  Incorporate components of the training standard or schedule of training into the PPLP  Ensure OYAP students receive trade specific safety training  Provide the OYAP student with a copy of the training standard or schedule of training  Ensure OYAP students refer to the training standard or schedule of training during an integration day

27. PROMOTIONAL CAMPAIGN LAUNCH Branding Government of Ontario √ MTCU – Ontario Youth Apprenticeship Program √ Ministry of Education – Passport to Prosperity Government of Canada √ Human Resources Skills Development Canada Keewatin-Patricia District School Board √Kenora Catholic District School Board Our [program partners]

28. NEWSPAPER ADVERTISING  “Get them working for You” ad Week of Jan 10 –Dryden Observer/Kenora Daily & Miner  “Employers Wanted” ad Week of Jan 17 – Dryden Observer/Kenora Daily & Miner/Sioux Bulletin/Ignace Driftwood/Northern Sun Outlining dates and times for “Employer Skilled Trades Forum” Invitations sent out employer database by Crescive Corporation PROMOTIONAL CAMPAIGN LAUNCH External: Multi-media

29. NEWSPAPER ADVERTISING  “Champion Apprentices” ad Week Jan 24 – Dryden Observer/Kenora Daily & Miner Submissions for your area Champions and Employers due Dec 17/04 “Do you have a Champion Apprentice?” form Digital photograph of student and consent form Fax to: (807) 223-5595 or E-mail to info@toolsthatwork.ca PROMOTIONAL CAMPAIGN LAUNCH External: Multi-media

30. RADIO ADVERTISING  60 second generic ad (student interviews) 16 full network spots to run week of Jan 10, 2005 PROMOTIONAL CAMPAIGN LAUNCH External: Multi-media  30 second employer directed radio ad 24 full network spots to run week of Jan 17, 2005  30 second student directed radio ad 24 full network spots to run week of Jan 24, 2005

31. COMMUNITY-BASED INFORMATION SESSIONS  Breakfast or Luncheon meetings Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora  Focusing on: Employer benefits and initiatives available Partner programs and skilled trades statistics Process to enroll a student in the workplace Standards and training requirements of the Employer PROMOTIONAL CAMPAIGN LAUNCH Employers Skilled Trade Forum

32. COMMUNITY-BASED INFORMATION SESSIONS  Luncheon meetings Held in the communities of Dryden, Red Lake, Sioux Lookout, Ignace and Kenora  Focusing on: Cooperative and OYAP programming available Feedback from parents for future marketing Alternate means to reach students and parents PROMOTIONAL CAMPAIGN LAUNCH School Council Meetings

33. PROMOTIONAL CAMPAIGN LAUNCH Community Sessions DRYDEN - Friday, January 21, 2005 Dryden Training & Cultural Centre - Atrium Employers Breakfast Forum 8:00 am - 9:30 am School Council Luncheon12:00 pm - 1:30 pm RED LAKE - Tuesday, January 25, 2005 Northwoods Waterfront Lodge Employers Breakfast Forum 8:00 am - 9:30 am School Council Luncheon12:00 pm - 1:30 pm

34. PROMOTIONAL CAMPAIGN LAUNCH IGNACE - Wednesday, January 26, 2005 Northwood Motor Inn Employers Luncheon Forum11:30 am - 1:00 pm School Council Luncheon 1:00 pm - 2:30 pm SIOUX LOOKOUT - Friday, January 28, 2005 Best Western Motor Inn Employers Luncheon Forum11:30 am - 1:00 pm School Council Luncheon 1:00 pm - 2:30 pm Kenora - Tuesday, February 1, 2005 Best Western Lakeside Inn Employers Breakfast Forum 8:00 am - 9:30 am School Council Luncheon12:00 pm - 1:30 pm

35. What are the NEXT STEPS?  Integrate training standards with current curriculum  Upgrade skills & trades departments to meet the industry standards  Incorporate feedback from parents, students, employers and educators for future development PROMOTIONAL CAMPAIGN LAUNCH

36. For more information call (807) 223-5553 or visit the web site www.toolsthatwork.ca