1. Objectives When developing products, product developers have a large influence on a product’s life cycle, e.g. on how the product is produced and which materials can be used. To implement ecodesign, management support is important to ensure the overall structures but also a bottom-up approach is necessary. The case company has both support from management and employees, but to implement ecodesign, further initiatives must be made. The main research question for the PhD study is: How is it possible to improve existing procedures for ecodesign at the case company? Implementation of environmental considerations in product development processes – the process of the research project Christina Grann Myrdal Department of Development and Planning Introduction The point of departure for the research project is: How can environmental considerations be implemented in Product Development Processes? There are a number of ways to understand and work with this problem and a lot of research has already been made in the area. The main focus in the research project is an empirical investigation of the implementation of environmental considerations in a Danish case company Grundfos. The Process of investigation The investigation of how ecodesign can be integrated in the case company is divided into four analyses. Through the four analyses the focus is narrowed down based on the findings in each analysis. The four levels are: 1. Analysis The outline of premises for ecodesign highlighted the need for motivation, awareness, ecodesign tools, and social networks in order to integrate ecodesign. Interaction about ecodesign is highlighted as important for the imple- mentation of ecodesign at the case company, and some of the relevant conclusions are: To provide the necessary knowledge and organisational learning Motivate the product developers through participation Support tool development and appropriation Anchor ecodesign in product development Grundfos, Bjerringbro, Denmark A-labelled circulation pumps The product range The purpose of investigating the case company’s premises for ecodesign is to base the implementa- tion of ecodesign on existing structures as well as on other possibilities in the organisation. The premises are found based on company documents and through meetings and interviews with employees at the case company. Based on the investigation, a model of the premises is developed. The purpose of investigating the case company’s product development processes is to outline how environmental aspects are already handled in the case company. Furthermore, the purpose is to investigate how ecodesign can be implemented further in the existing processes. The purpose of integrating ecodesign through workshops is to ensure an interaction between different functions in the case company and thereby develop more environmentally friendly products where the whole life cycle of the products are considered. Based on the two previous investigations, the premises and the product development processes, four types of workshops are suggested for the case company. The purpose with the four analyses is to investigate the development of a specific tool and the adjustment to the case company’s settings. The selected tool was a spiderweb diagram with specific defined parameters for the product developers to use and evaluate the products accordingly. 1. Analysis: The setting – Company premises 2. Analysis: Existing procedures – Product development processes 3. Analysis: Creating new procedures and social networks – Workshops 4. Analysis: Practical support and development – Ecodesign tools The existing procedures: Reducing material use Increasing the energy efficiency of products in the use phase  Static procedures Addition to the existing procedures: Tools to support both the existing procedures and other focus areas Interaction about ecodesign  Dynamic procedures 2. Analysis 3. Analysis 4. Analysis Ecodesign Premises for ecodesign The process showed that when developing and adjusting tools for a company, the work effort in developing the tools should be adjusted according to the complexity of the decisions the product developers must take. Conclusions Through a combination of workshops and tools it is possible to implement ecodesign in case company based on the settings of the company. However, to fully integrate ecodesign it will still require a change of procedures and the mindset of product developers. Acknowledgement Many thanks to the product developers who participated in this study, especially those who participated in the discussions and testing of different aspects of the four analyses. The further work The results of the investigations are company specific and to determine if the method of implementing ecodesign in the case company is applicable in general, it could be tested in other companies. December 2009