1. THE MILLENNIAL GENERATION
Dr. Randy Lumpp
(Based on the book Millennials Rising by Neil Howe & William Strauss)
Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.
Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion.
Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience.
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2. What’s a “generation”?
A social cohort shaped by common experience and common persona
Born over a period roughly the same as the passage from youth to adulthood (c. 20 years)
Shares perceived membership, common beliefs and behaviors, common location in history
In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners.
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3. WHAT ARE RECENT GENERATIONS?
LOST
G.I
SILENT
BOOM X
MILLENNIAL
If you have several points, steps, or key ideas use multiple slides. Determine if your audience is to understand a new idea, learn a process, or receive greater depth to a familiar concept. Back up each point with adequate explanation. As appropriate, supplement your presentation with technical support data in hard copy or on disc, , or the Internet. Develop each point adequately to communicate with your audience.
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4. WHAT DEFINES A NEW GENERATION?
Solves a problem facing the prior youth generation
Corrects for behavioral excesses it perceives in the current midlife generation
Fills the social role being vacated by the departing elder generation
Determine the best close for your audience and your presentation. Close with a summary; offer options; recommend a strategy; suggest a plan; set a goal. Keep your focus throughout your presentation, and you will more likely achieve your purpose.
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5. WHAT’S THE “LIFE-CYCLE” OF A GENERATION?
Public discovers the new youth (15-20 years after first birth year)
Full possession of youth culture (20-25 years)
Gets maximum public attention (25-30 years)
Ebbing of public interest (30-35 years)
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6. WHO ARE THE MILLENNIALS?
High school grads of 2000
Older parents
Smaller families
40% firstborns
More educated parents
Slowly stabilizing family patterns
More diverse culturally/immigrant parents
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7. Millennials’ Experience: Greater Numbers

8. More Money
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9. Greater Diversity
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10. Greater Safety Which Security Measures Do You Favor?
Metal detectors in schools: 86%
Regulating violent video games & TV shows: 69%
Restricting violence in movies & on CDs: 59%
--survey of adults and teens, in USA Weekend (July 4, 1999)
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11. Changing families
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12. Health expectations Death Rate per 10,000 U.S. Births: 1946 1996
For Mothers:
For infants:
--U.S. National Center for Health Statistics (1999)
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13. No place to hide
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14. Stress on health/well-being
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15. Attention to health issues
Child Immunization Rate (full series)
1992: 55%
1996: 75%
-- Donna Shalala, Secretary of Health and
Human Services (April 10, 1999)
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16. More educated parents Percent of College Freshman Having… 1973 1998
Mother with college
Degree or higher % 41%
Father with college
Degree or higher % 44%
--The American Freshman, UCLA ( )
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17. Not like the Boomers
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18. Millennials

19. Managing the Bills
Which “Bill” might you pick as godfather for your child?
Bill Cosby 76%
Bill Murray 11%
Bill Gates 10%
Bill Clinton 1%
--”Mom and Pop Culture Survey,” Child (April 1999)
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20. Generations compared
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21. Generational Events
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22. Tracking the Boomers
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23. Famous Generational Figures
Generation Birth Years Famous Man Famous Woman
Lost Harry Truman Mae West
G.I Ronald Reagan Ann Landers
Silent M.L. King S. Day O’Connor
Boom George Bush Hillary Clinton
X Michael Jordan Courtney Love
Millennial Zac Hanson Tara Lipinski
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24. Different Environments
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25. Different approaches
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26. Who’s in charge here?
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27. The changing youth agenda
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28. Find out more Howe, Neil and William Strauss.
Millennials Rising: The Next Great Generation. New York: Vintage Books, 2000
Millennialsrising.com
Other
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