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One university – many cultures Intercultural communication Lorraine Pickett-Rose
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Workshop aims: To raise awareness of communicating with students and staff from across the globe. To give a brief overview of cross-cultural communication theory. To reflect on own communications skills.
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International & EU students studying at the University of Portsmouth 2009-2010 International – 2426 EU- 1130 Total- 3556
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International students China- 783Nigeria- 331 Saudi Arabia- 248India- 128 Malaysia- 158Thailand- 48 Hong Kong- 38Pakistan- 38 UAE- 35Kuwait- 32 Vietnam- 31
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International & EU by faculty (data from International Office March 2010) FacultyInternationalEU CCI128169 HUM529256 SCI182148 TEC685215 PBS902342
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Components of communication... 55% facial:– eye contact, length of glance, expression 38% vocal:– tone of voice, loudness, hesitations or pauses, firmness 7% verbal:– actual words (medical terms, abbreviations)
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what is this?
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What is it now?
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And now?
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What do these gestures mean?
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What is culture? A shared system of symbols, beliefs, attitudes, values, expectations, and norms of behaviour. (Bovee & Thill (2008) It is learned It is shared by members who agree Teaches values & priorities (which then shape attitudes) Prescribes behaviour
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The Iceberg Effect (Hofstede 1991)
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Fundamental cultural orientations How they affect communication Contexting and face-saving How the individual is viewed in relation to the group How time is perceived How status is accorded
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When communicating with people of a different culture Choose words & expressions carefully without using ambiguous words unfamiliar words acronyms idioms slang Organisation of messages Clarity of pronunciation
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(cont.) Body language Eye contact Laughter Touch Physical space Tone, volume and speed Turn-taking and silence
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Tips for effective intercultural communication (general) Develop a sense of cultural awareness Give up ethnocentricity Recognise differences Show respect & tolerance Adapt if necessary Look beyond appearances
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Tips for effective intercultural communication (linguistic) Use simple, frequently used words Avoid slang & idiomatic expressions Use short, simple sentences (written) Number points to make them clear (written) Speak slowly, clearly, simply Make one point at a time Watch for misunderstandings
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EMBRACE!!
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References Bovee, C.L. & Thill, J.V. (2008). Business communication today. 9 th ed. New Jersey: Prentice Hall International, Inc. Hofstede, G. (1991). Cultures and organisations. London: Harper Collins.
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What do these gestures mean? (example answers)
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