1. E-commerce COM380 E-commerce environment Lecture 3 E-commerce environment

2. E-commerce COM380 E-commerce environment Objectives By the end of the lecture students should: –Appreciate the importance of Managing e-business applications infrastructure –Appreciate the elements of e-environment –Understand the legal, moral and ethical issues –Appreciate the constraints of macro-economic factors

3. E-commerce COM380 E-commerce environment E-business infrastructure What is the Internet/Intranet/Extranet? How does it work, standards

4. E-commerce COM380 E-commerce environment E-business infrastructure Managing e-business infrastructure Zwass (1998) has three main levels: 1. Infrastructure 2. Services 3. Products and services

5. E-commerce COM380 E-commerce environment E-business infrastructure Kampas (2000) has five main levels: 1. Storage/physical 2. Processing 3. Infrastructure 4. Application/content 5. Intelligence

6. E-commerce COM380 E-commerce environment E-environment Social factors Legal factors Economic and competitive Political factors Technology

7. E-commerce COM380 E-commerce environment Factors governing Internet adoption Cost of access Value proposition Ease of use Security Fear of the unknown

8. E-commerce COM380 E-commerce environment Assessing demand for e-commerce services Customer access Internet access Demographic characteristics Psychographic segmentation Purchased online

9. E-commerce COM380 E-commerce environment Online demand for business services B2B profiles –Percentage of companies with access –Influenced online

10. E-commerce COM380 E-commerce environment Ethical issues of sell-side e-commerce Privacy and trust –Collecting personal information –Disclosing personal information –Unsolicited emails

11. E-commerce COM380 E-commerce environment Legal factors Taxation Freedom restrictive legislation

12. E-commerce COM380 E-commerce environment Economic and competitive factors E-commerce and globalisation

13. E-commerce COM380 E-commerce environment Political factors Promoting Sponsoring Enacting legislation Setting up International bodies E-government

14. E-commerce COM380 E-commerce environment Internet governance Physical space ISP Domain name control Agencies

15. E-commerce COM380 E-commerce environment Technological innovation Ignore technique Adopt technique Evaluate technique

16. E-commerce COM380 E-commerce environment Technological innovation Growth orientation Vigilance Commitment to technology Acceptance of risk

17. E-commerce COM380 E-commerce environment Technological innovation Cross-functional cooperation Receptivity Slack Adaptability Diverse range of skills

18. E-commerce COM380 E-commerce environment Objectives Appreciate the importance of Managing e-business applications infrastructure Appreciate the elements of e-environment Understand the legal, moral and ethical issues Appreciate the constraints of macro- economic factors