1. Robin Hunicke – 3.9.07 Redefining a PC Franchise for the Nintendo Wii Small Changes, Big Results

2. Robin Hunicke – 3.9.07 Hello! AI/Games GDC Workshops Sims EP Team Lead Designer: Wii!

3. Robin Hunicke – 3.9.07 Let’s Chat Franchise Analysis (1/3) Designing to New (1/3) Takeaways (1/3)

4. Robin Hunicke – 3.9.07 MDA

5. Robin Hunicke – 3.9.07 What is MDA? Formal Vocabulary Common Language Flexible, Extensible Not a Methodology

6. Robin Hunicke – 3.9.07 How Games Work Rules Behavior Fun

7. Robin Hunicke – 3.9.07 In other words… Mechanics Behavior Fun The rules and concepts that formally specify the game-as-system.

8. Robin Hunicke – 3.9.07 In other words… Mechanics Dynamics Fun The run-time behavior of the game-as- system.

9. Robin Hunicke – 3.9.07 In other words… Mechanics Dynamics Aesthetics The desirable emotional responses evoked by the game dynamics.

10. Robin Hunicke – 3.9.07 Design Perspective Mechanics Dynamics Aesthetics  Designer  Player

11. Robin Hunicke – 3.9.07 Player Perspective Mechanics Dynamics Aesthetics  Designer  Player

12. Robin Hunicke – 3.9.07 The Sims

13. Robin Hunicke – 3.9.07

14. Mechanics Manage Motives Work for $ Spend $ to Build/Buy Objects & Social = mood ++ Get promoted!

15. Robin Hunicke – 3.9.07 Mechanics

16. Robin Hunicke – 3.9.07 Mechanics Manage Motives Work for $ Spend $ to Build/Buy Objects & Social = mood ++ Get promoted! Events, object & social failures

17. Robin Hunicke – 3.9.07 Dynamics Motives vs. Fun vs. Work Social for Goals Lothario Miser Slacker Keeping up with the Jones’ Plate Spinning/RTS Compulsions

18. Robin Hunicke – 3.9.07 Aesthetics Groundhog Day Fixably Broken Unique Successes and Failures “How funny! Should I fix it?”

19. Robin Hunicke – 3.9.07 Success! Millions of units sold Player community thrives Houses Objects Sims Stories!

20. Robin Hunicke – 3.9.07

23. Q: More? Controls (more to balance) Tools (more to shape) Information (more storytelling)

24. Robin Hunicke – 3.9.07 A: Storytelling Dream… or Nightmare? Romance… or Feud? Real… or Fantasy?

25. Robin Hunicke – 3.9.07 Storytelling Dream… or Nightmare? Romance… or Feud? Real… or Fantasy? Life!

26. Robin Hunicke – 3.9.07 The Sims of our Lives Aesthetic: Lifetime Dynamics: Generations Mechanics: Aging, Wants & Fears

27. Robin Hunicke – 3.9.07 Aesthetics First Aesthetic: Lifetime Dynamics: Generations Mechanics: Aging, Wants & Fears Play to Tell Your Story!

28. Robin Hunicke – 3.9.07 Fan-tastic!

29. Robin Hunicke – 3.9.07

36. Aesthetic… Verbs Savor Experiment Create Achieve

37. Robin Hunicke – 3.9.07

38. Wii Ho! New Context New UI New Game

39. Robin Hunicke – 3.9.07 First Impressions Aesthetics Tactile Clean Lines Family-oriented

40. Robin Hunicke – 3.9.07 First Impressions Dynamics Active Expressive Communal

41. Robin Hunicke – 3.9.07 Mechanics? Consider Core Activities Tactile world New Look Simple but powerful tools

42. Robin Hunicke – 3.9.07 A New World Comfortable pace Savor Create Clear goals Achieve Experiment

43. Robin Hunicke – 3.9.07 MySims Core Cycle Explore (Look what I found!) Build (Look what I made!) Exchange (Look what they did!)

44. Robin Hunicke – 3.9.07 Achievement? Growth More Sims More Buildings More Levels

45. Robin Hunicke – 3.9.07 Sim Needs Town Growth Build + Customize Collect Socialize Exchange

46. Robin Hunicke – 3.9.07 Look What I Found! Mechanic: Open world, hidden goodies Dynamic: Explore and discover Aesthetic: World, not a Set

47. Robin Hunicke – 3.9.07 Look What I Made! Mechanic: Decomposable/Recomposable Dynamic: Design + Build things Aesthetic: You control it!

48. Robin Hunicke – 3.9.07 Look What They Did! Mechanic: Reactive/Responsive Sims Dynamic: Individual and Group Expression Aesthetic: Comic, clockwork world

49. Robin Hunicke – 3.9.07 Takeaways

50. Robin Hunicke – 3.9.07 It’s all about Tactility Controller lets players Touch the world Poke the systems Build a community for their Sims

51. Robin Hunicke – 3.9.07 Aesthetics are key Savor Experiment Create Achieve

52. Robin Hunicke – 3.9.07 Aesthetics are key Touch Savor Experiment Create Achieve

53. Robin Hunicke – 3.9.07 Aesthetics are key Touch Poke Savor Experiment Create Achieve

54. Robin Hunicke – 3.9.07 Aesthetics are key Touch Poke Shape Savor Experiment Create Achieve

55. Robin Hunicke – 3.9.07 Aesthetics are key Touch Poke Shape Drive Savor Experiment Create Achieve

56. Robin Hunicke – 3.9.07 M Supports A Mechanics are our domain Aesthetics are closer to player Creativity is the goal

57. Robin Hunicke – 3.9.07 Shared Design Support expression Iconic Sims + Powerful Tools

58. Robin Hunicke – 3.9.07 Shared Design Support exploration World of Nooks n’ Crannies

59. Robin Hunicke – 3.9.07 Shared Design Reflect Investments Player = Clever Sims are X, Y, Z – because of you!!! “It’s in your hands!”

60. Robin Hunicke – 3.9.07 (sexy video)

61. Robin Hunicke – 3.9.07 Stay Tuned… mysims.com Turn in your Eval!