1. Mission Statements

2. Mission Statement  Answers the question: What drives us? “Beat GM!” “Beat GM!” A good Mission Statement:  Elicits an emotional, motivational response in company employees. employees.  Is easily understood and can be transferred into individual action. action.  Points to a tangible and measurable goal.  Speaks to the competitive environment in which the company operates. company operates. Honda Honda Mission Statements

3. Mission Statement  A Mission Statement points to goals that are definable, measurable, actionable, and with emotional appeal that everyone understands and can act upon. An Organization’s Mission :  Reflects management’s vision of who the firm serves.  Provides a clear vision of what the firm provides customers.  Directs managers where the firm should be staking out a competitive position in the marketplace. competitive position in the marketplace. Mission Statements

4. Mission Statement “To provide any customer a means of moving people and things up, down, and sideways over short distances, with higher reliability than any similar enterprise in the world.” Elevator Mission Statements

5. Mission Statement “To offer food prepared in the same high-quality manner world-wide, tasty, reasonably priced, and delivered in a consistent, low-key and friendly atmosphere.” Mission Statements

6. Mission Statement “To offer all of the fine customers in our territories all of their household needs in a manner in which they continue to think of us fondly.” Mission Statements

7. Mission Statement “To provide our customers with error-free financial instruments delivered in a timely fashion. Error-free means absolutely no errors. Timely means within 48 hours.” Mission Statements