1. Welcome to the [Skilled Trades] For [your future] For [students] For [employers] For [youth]

2. Regional [snapshot] KENORA AND RAINY RIVER DISTRICTS -425,000 sq kms or 46% Ontario’s land mass -82,000 people or.01% Ontario’s population -Aboriginals represent 1/3rd of the region’s population -Resource dependent -No major centres over 10,000 people

3. Environmental [scan] WORKFORCE DEVELOPMENT ISSUES Northwest Training & Adjustment Board (NTAB) #25 -Aging & Skills Shortage -Lower Education & Literacy Levels than the provincial average -Youth Out-Migration -Aboriginal Growth in the labour market

4. Northwest [statistics] KEEWATIN-PATRICIA DISTRICT SCHOOL BOARD Current environment - 17% of secondary students drop-out prior to graduation - 65 % of students do not pursue post-secondary education  44% of new jobs will be in the skilled trades and technology  over 40% of skilled trades people will be retiring by 2011  65% of the available workforce is of Aboriginal decent

5. Crescive’s [challenge] INCREASE STUDENT SUCCESS Create an overarching message that builds awareness of opportunities for student success in a variety of pillars -Apprenticeship, school-to-work, return-to-school Build and maintain partnerships among multiple target markets to address emerging trends -Educators, parents, youth and employers

6. MESSAGE AND BENEFITS Passport to Prosperity and incentive programs such as Job Connect and Cooperative Education Tax Credit can help you connect with potential employees and qualify for wage subsidies and tax credits.  Allows employers to build the next generation of workers  Develops a local talent pool  Reduces cost and time to recruit and train staff  Increases the ability to find qualified workers  Promotes good corporate citizenship For [employers]

7. MESSAGE AND BENEFITS The Cooperative Education Program, the Ontario Youth Apprenticeship Program, job shadowing and job placements help students discover career options, gather information and test a trade resulting in student success.  Outlines the process for enrolling students and recruiting employers  Offers a tool kit to present to students as an option to stay in school  Provides materials and incentives to recruit employers for student placements For [educators]

8. MESSAGE AND BENEFITS Skilled trades offer more choices than ever for a rewarding, challenging and secure career. We have the tools to help students make the right choice for their future. -Provides an opportunity for parents to support their children in career choices other than post-secondary education -Provides an alternative for students not interested in pursuing an academic pathway, or are hands-on learners and/or at risk of dropping out of secondary school -Cost effective education – students can earn while they learn For [parents]

9. MESSAGE AND BENEFITS OYAP lets you try out a trade and receive high school credits at the same time. OYAP students can begin to earn valuable hours toward apprenticeship training recognized by MTCU.  Provides career options that will motivate students to stay in school and complete their education  Introduces a worthwhile and viable option in addition to the more traditional post-secondary pathways  Presents meaningful pathway option to a secure, satisfying and rewarding career For [students]

10. MESSAGE AND BENEFITS Job Readiness Training, Job Training and Wage Subsidy Programs can help you develop job seeking skills and provide access to job opportunities. Develop goal setting, decision making and teamwork skills that contribute to a productive workforce and attain your personal goals.  Provides career options that will motivate youth to return to school and complete their education  Presents meaningful pathway option to a secure, satisfying and rewarding career For [youth]

11. Branding [concept] A PLAY ON WORDS… Tools-THAT-Work -Programs and services provided to students and youth in preparation for skills & trades destinations Tools-AT-Work -Students and youth in the workplace utilizing the skills and knowledge gained

12. “TOOLS [th]at WORK” Poster/Ad

15. NEWSLETTER PRINTED BI-ANNUALLY  Features student and employers success stories  Provides parents any updates on programming  Introduces new incentives and skilled trades  Markets employers as School-Work supporters  Supports new program initiatives www.toolsthatwork.ca

16. Communications [web site] WWW.TOOLSTHATWORK.CA Links & Resources  Educators, Employers, Parents, Students & Youth Templates  Champion Employer  Champion Apprentice  Preliminary Placement Form (tracking mechanism) Under Construction  Tracking mechanisms based on the Continuous Improvement Performance Management System  Interaction and backend functionality

17. ONTARIO YOUTH APPRENTICESHIP PROGRAM Online Brochures -It’s Your Future – Go To School – Learn A Trade -Steps to An Apprenticeship – Your Future is Here Resource Library (in-school curriculum & training standards) TOOLS [TH]AT WORK Online Brochures -Career [Education] Guide – Choosing a Destination -Welcome To The Skills Trades Other [resources]

18. Project [strategy] INTERNAL LAUNCH TO EDUCATORS Keewatin-Patricia District School Board (KPDSB)  Establish work plan within set budget/timelines  Develop marketing and promotional products  Design a temporary web-site (communication tool)  Created an OYAP preliminary placement form  Host educators forum (coop, OYAP, guidance, principals, SSL)  Feedback was gathered and an external launch prepared

19. Project [strategy] EXTERNAL LAUNCH TO EMPLOYERS/PARENTS Keewatin-Patricia District School Board (KPDSB) catchment  Establish a regional “community visit” timetable  Develop presentations to build awareness of emerging trends  Design surveys to garner feedback from target markets  Distribute invitations /initiate marketing campaign to stakeholders  Host separate parent council and employer forums in communities  Develop new marketing products (newsletter), add to web-site  Prepare applications for additional/new funding as announced

20. Project [strategy] WHERE WE ARE NOW Keewatin-Patricia District School Board and Crescive  Aboriginal Alternative Education Program  Integrated Trades Program Gr 10 locally developed curriculum  Skills Link - Youth [Work] job readiness/placement program – 2 communities  Hire Education program - 7&8 student success curriculum  OYAP Coordination KPDSB – partnered with KCDSB  P2P Regional Management (KPDSB, KCDSB, RRDSB)  3 rd edition of the WORK Report – January 2006

21. Project [strategy] WHERE ARE WE GOING Keewatin-Patricia District School Board and Crescive  Integrated Trades Program Gr 11 & 12 Interdisciplinary Curriculum  Skills Link - Youth [Work] job readiness/placement program  Host educators and community employer forums  OYAP web-site development application  WSI - Workforce Development Centre Conceptual Design/Application  Grades 7 & 8 Train-the-Trainer Program “Educators”

22. For more information call (807) 223-5553 or visit the web site www.toolsthatwork.ca