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1 PSYCHOLOGY (8th Edition, in Modules) David Myers PowerPoint Slides Aneeq Ahmad Henderson State University Worth Publishers, © 2007.

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Presentation on theme: "1 PSYCHOLOGY (8th Edition, in Modules) David Myers PowerPoint Slides Aneeq Ahmad Henderson State University Worth Publishers, © 2007."— Presentation transcript:

1 1 PSYCHOLOGY (8th Edition, in Modules) David Myers PowerPoint Slides Aneeq Ahmad Henderson State University Worth Publishers, © 2007

2 2 Operant Conditioning Module 22

3 3 Operant Conditioning  Skinner’s Experiments  Extending Skinner’s Understanding  Skinner’s Legacy  Contrasting Classical & Operant Conditioning

4 4 Classical & Operant Conditioning 1.Classical conditioning forms associations between stimuli (CS and US). 2.Operant conditioning on the other hand forms association between behaviors and resulting events.

5 5 Response-Consequence Learning Learning to associate a response with a consequence.

6 6 Skinner’s Experiments Skinner’s experiments extend Thorndike’s law of effect which states that rewarded behavior is likely to recur. Yale University Library (1904-1990)

7 7 Operant Chamber or Skinner box

8 8 Reinforcement Any event that strengthens the likelihood that a behavior will occur. Reuters/ Corbis A heat lamp positively reinforces a meerkat’s behavior in the cold.

9 9

10 10 1.Primary Reinforcer: Innately reinforcing stimulus like food or drink, shelter. 2.Conditioned Reinforcer: Is a learned reinforcer. It gets its reinforcing power through its association with primary reinforcer, such as praise, tokens, or gold stars. Primary & Secondary Reinforcers

11 11 1.Immediate Reinforcer: A reinforcer that occurs closely to a behavior in time. Rat gets a food pellet for a bar press. 2.Delayed Reinforcer: A reinforcer that is delayed in time for a certain behavior. A paycheck that comes at the end of a week. Immediate & Delayed Reinforcers

12 12 Punishment An aversive event that decreases the behavior that it follows.

13 13 Punishment 1.Punishment can result in unwanted fears. 2.Conveys no information to the organism. 3.Justifies pain to others. 4.Unwanted behaviors reappear in its absence. 5.Aggression towards the agent. 6.One unwanted behavior appears in place of another. Although there may be some justification for occasional punishment (Larzelaere & Baumrind, 2002), it usually leads to negative effects.

14 14 Reinforcement Schedules 1.Continuous Reinforcement: Reinforcing the desired response each time it occurs. 2.Partial Reinforcement: Reinforcing a response only part of the time. a)results in slower acquisition of the behavior b)greater resistance to extinction later on.

15 15 Reinforcement Schedules Copyright 2001 by Allyn and Bacon

16 16 Ratio Schedules 1.Fixed-ratio schedule: Reinforces a response only after a specified number of responses e.g., like piecework pay. 2.Variable-ratio schedule: Reinforces a response after an unpredictable number of responses. E.g., behaviors like gambling, fishing.

17 17 Interval Schedules 1.Fixed-interval schedule: Reinforces a response only after a specified time has elapsed e.g., preparing for an exam only when the exam draws close. 2.Variable-interval schedule: Reinforces a response at unpredictable time intervals. produces slow steady responding, e.g., like pop quiz.

18 18 Schedules of Reinforcement

19 19 Shaping Operant conditioning procedure in which reinforcers guide behavior closer towards target behavior through successive approximations. A rat shaped to sniff mines. A manatee shaped to discriminate objects with different shapes, colors and sizes. Khamis Ramadhan/ Panapress/ Getty Images Fred Bavendam/ Peter Arnold, Inc.

20 20 Real World Example Training a cat to use the toilet will involve: –Shaping. –Preparing “the training arena.” –Positive reinforcement on a variable schedule. LO 5.23 Real world example use of conditioning Menu

21 21 Motivation Intrinsic Motivation: The desire to perform a behavior for its own sake. Extrinsic Motivation: The desire to perform a behavior due to promised rewards or threats of punishments.

22 22 Applications of Operant Conditioning Skinner introduced the concept of teaching machines that would shape learning in small steps and provide reinforcements for correct rewards. In School LWA-JDL/ Corbis

23 23 Applications of Operant Conditioning Reinforcement principles can enhance athletic performance. In Sports

24 24 Applications of Operant Conditioning Reinforcers affect productivity. Many companies now enable employees to share profits and participate in company ownership. At work

25 25 Applications of Operant Conditioning In children reinforcing (good) behaviors increase their occurrence. Ignoring unwanted behaviors decrease their occurrence. One way to deal with a child’s temper tantrum is to ignore it resulting in extinction

26 26 Operant vs. Classical Conditioning


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