1. Android Engagement by the Numbers Sean Byrnes Co-Founder & CTO October, 11 2011

2. Flurry Overview 52,000 115,000 App Developers: Live Applications: Free Analytics iOS, Android, WP, BB, J2ME 330M Devices per month: 19 B Sessions per month: AppCircle Network iOS and Android 2,100 App Developers: 150 M Devices per month: 205 B Events per month:

3. Overview Engagement on Android 1 2 Optimizing your user engagement The Android Ecosystem 3

4. THE ANDROID ECOSYSTEM // 1

5. DAILY OS ACTIVATIONS, WORLDWIDE 100k 200k 300k 400k 500k 600k So far, it’s a two horse race 125M+ Installed Base 225M+ Installed Base Sources: IDC, United Nations, ITU, Gartner, Accenture analysis; *estimate MAY 2009JUNE 2011

6. New Project Starts iPad iPhone Source: Flurry Analytics 10%74%160%

7. Android OS Versions Source: Flurry Analytics BY SESSIONSBY ANDROID MARKET USAGE Source: Google Android Project Froyo 49% Ginger Bread 36% September 2011 Other (2%) Eclair 13% Other (5%) Froyo 51% Ginger Bread 31% Eclair 13%

8. Top Android Devices 1HTC EVO 4G6% 2Motorola Droid X / Shadow4% 3Samsung Galaxy S i90004% 4Samsung Galaxy S II (GT-I9100)3% 5HTC Desire HD3% 6Motorola Defy3% 7HTC Incredible2% 8Motorola Droid 22% 9Motorola Droid2% 10Samsung Fascinate2% Percent of User Activity September 2011 Source: Flurry Analytics

9. ENGAGEMENT ON ANDROID // 2

10. 75 % of Time Time Spent per category Source: Flurry Analytics

11. Time Spent Seconds Sessions

12. 5.6 months Android User Lifecycle 38% Lost after 1 Day 50% Lost after 1 Week Source: Flurry Analytics

13. User Lifecycle Average User Lifecycle (days) Source: Flurry Analytics

14. User Lifecycle Average User Lifecycle (days) Source: Flurry Analytics

15. Time of Day Primetime Source: Flurry Analytics Percent of Activity

16. Time of Day Primetime Source: Flurry Analytics Percent of Activity

17. Time of Day Books & Reference Medical Weather Games – Cards & Casino Percent of Activity Primetime Source: Flurry Analytics

18. Primetime Lunch Time of Day Percent of Activity Source: Flurry Analytics

19. OPTIMIZING ENGAGEMENT // 3

20. Keys to Engagement Segment your users 1 2 Measure your engagement Understand your users 3 Stay fresh 4

21. Understand Your Users Demographics Behavior Interests

22. Segment Your Users Usage Location GenderAgeLanguage

23. Measure Your Engagement

24. Stay Fresh

25. What else can we do to help? sean@flurry.com