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MarketWatch.com #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability
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#1 Financial Media Company
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All Active PublicInvestors Traders Newspapers24% 26% 21% TV37 30 24 Radio4 4 1 Magazines2 3 2 INTERNET21 28 45 Other7 8 7 Don’t Know5 1 * Source: Pew Research Center Main Source For Stock Market Updates Financial News hits the ‘net
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News Coverage That Never Stops 24/7 staffed coverage on: Internet, television and radio Over 85 full-time journalists 20 free-lance contributors Bureaus in Tokyo, Hong Kong, London, New York, Washington, Chicago, Dallas, Boston, San Francisco and Los Angeles
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The Evening News Weekend TV Shows on 130+ Stations 24/7 Radio Network on 154 Stations Reporters on CBS News Shows 92 Million-Plus Reached Weekly
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Breaking Away
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Our ‘Secret Sauce’
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1999 BigCharts Acquisition – A Smart Buy Immediate ReturnImmediate Return Diversified RevenueDiversified Revenue Increased ReachIncreased Reach Technical ExpertiseTechnical Expertise
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Exploding European MarketExploding European Market Replicating SuccessReplicating Success Expanding Global ReachExpanding Global Reach European JV with Financial Times
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Bringing It All To Broadband Broadband Studios in SF, NYC, DC Major Provider For AOL- Plus Service Content To Yahoo! Finance Vision A quarter million downloads a month
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Key Content Deals Extend Brand AwarenessExtend Brand Awareness Drive Traffic and Users to SitesDrive Traffic and Users to Sites Generate Additional RevenuesGenerate Additional Revenues Extend Brand AwarenessExtend Brand Awareness Drive Traffic and Users to SitesDrive Traffic and Users to Sites Generate Additional RevenuesGenerate Additional Revenues
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AOL
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Competitive Landscape Traditional Media Companies: Traditional Media Companies: Dow Jones, Bloomberg, CNBC, CNN, Business Week, Money Portal Sites: AOL, Excite, GO, Lycos, MSN, Netscape, Yahoo! Niche Sites: Briefing.com, Motley Fool TheStreet.com TheStreet.com Our Advantage: Focus & content Breadth Net-centric Online Brokers: Fidelity, Schwab, E*Trade Unbiased
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The Future, as Advertised 1.Online ad spending is projected to reach $16.5 billion by 2005. Online Ad Spending (Billions) Source: Jupiter Communications Industry Standard, 12/11/00 20% 15% 10% 5% 0% % of Overall Ad Market
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Forecast: Percentage of Ad Spending by Medium 2000 2004 Newspapers 30.8% 28.7% Television 29.9% 27.8% Magazines 14.2% 13.5% Radio 10.5% 10.7% Online 4.3% 9.8% Yellow Pages 7.4% 6.5% Outdoor 2.9% 3.1% Total $182 billion $249 billion Veronis Suhler August 2000 as Reported in the New York Times
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Proven Track Record
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Significant Revenue Increases Revenue per Quarter (millions)
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Licensing Producing Strong Revenue Growth Licensing Revenue $5.2 Million in Q4 100% Retention of 20 Largest Clients in Last Year [ In millions]
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Rising Page Views Page views per Quarter
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Unique User Growth Average Monthly Unique Users
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Strong, Supportive Partners
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Leveraging Our Partners CBS ‘Eye’ Brought Quick Recognition CBS ‘Eye’ Brought Quick Recognition DBC Technology/Infrastructure Shortened Time to Market DBC Technology/Infrastructure Shortened Time to Market Broadcast Support Saved Capital Broadcast Support Saved Capital FT Opened European Door FT Opened European Door $86 Million Infusion Provides Funding to Profitability $86 Million Infusion Provides Funding to Profitability
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Looking Ahead Grow FT JV Site in Europe Grow FT JV Site in Europe Expand Broadband & Wireless Expand Broadband & Wireless Continue B2B Growth Continue B2B Growth Increase Global Editorial Staff Increase Global Editorial Staff
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Why MarketWatch.com #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability
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Why MarketWatch.com Very Attractive Stock Price Very Attractive Stock Price
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NASDAQ: MKTW
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