1. Professor of Strategy & Associate Department Head

2. Little America Hotel for 1 summer –Bellman & Desk Clerk (Salt Lake City) Holidays Inns, Inc. for 8 years –Operations (SLC) Management Training Program –Reservations (SLC & Memphis/Corporate Office) Promoted into Management Transferred to Corporate Office

3. Bell System for 11 years –Marketing & Sales (SLC) –Product Management (Denver/Corporate Office) –New Product Development (Denver/Corporate Office) Travel Agencies for 8 years –Owned and/or operated in SLC –Simultaneous while working for Bell System

4. What have you heard about this course?

5. 1. What is to be learned (both in specific & general terms)? 2. How is the learning to be used? 3. How is the learning to be accomplished? 4. How is the learning to be consolidated, demonstrated, or shared? Strategic Management theory; Management of the whole enterprise (the balancing act) Now as an entry level manager; Later as a top level manager Readings, case studies & computer simulation Teamwork, presentations, exam & writing

6. 5. How and by whom is the learning to be assessed? 6. How, if at all, is the learning to be documented? 7. What is the time limit, or schedule, for the effort? Dr. Roberts & TA Cody Taylor through: Writing, participation, presentations & game rank; See syllabus for details Grade sheet circulated; fill out form. The spring semester; check syllabus!

7. Case Study Computer Simulation Industry Structure Group Process Course Components

8. BUT… Now let’s look at the syllabus details… BUT…

9. The syllabus you view today is a starting point. Schedules may have to change. AlwaysAlways check the course web site for up-to-date details. www.courses.umass.edu/HTM444

10. Students who want to will find a way... Those who don't want to will find an excuse. I don’t take late. Period.

11. What is Strategy? It is a pattern in a stream of actions.