1. Powers of Media

2. Instructor Led Strength Fast to build Easy to deliver Customize on fly Weakness Consistency Linear No rewind

3. Print Strength Easy to use User control Deliver detail “Rewind and review” Weakness Proofing Update Process Linear Cost of color Cost of distribution Cost of development Can’t customize

4. Computer Based Strength Color is free Process/animation Media (photo, movies) Easy to change Review User multiple entry points Engaging Weakness Expensive to build Poor text handling Drive to simplify Versioning

5. Video Strength Color and motion User stop and start Engaging Weakness Expensive to build Poor text handling Drive to simplify Versioning Linear

6. Web Strength Distribution Versioning Color User multiple entry Hyperlink Weakness Getting lost Lack of guidance Cost of development Control Help