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Powers of Media
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Instructor Led Strength Fast to build Easy to deliver Customize on fly Weakness Consistency Linear No rewind
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Print Strength Easy to use User control Deliver detail “Rewind and review” Weakness Proofing Update Process Linear Cost of color Cost of distribution Cost of development Can’t customize
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Computer Based Strength Color is free Process/animation Media (photo, movies) Easy to change Review User multiple entry points Engaging Weakness Expensive to build Poor text handling Drive to simplify Versioning
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Video Strength Color and motion User stop and start Engaging Weakness Expensive to build Poor text handling Drive to simplify Versioning Linear
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Web Strength Distribution Versioning Color User multiple entry Hyperlink Weakness Getting lost Lack of guidance Cost of development Control Help
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