1. The Gerlach & Ely Model (1980)
A Critique by
Ooksang Cho
September 27, 2007
EDCI 513

2. Outline Conceptual/Theoretical Base Operational Aspect ADDIE Component
Edmonds Component
Exemplar Practice
Personal Perspectives

3. Special Media Institutes Consortium
Conceptual Base
Design
Develop
Evaluate
Need
Assessment
Identify
Objectives
Test
Prototype
Setting
Analysis
Method
Selection
Formative
Evaluation
Organize
Management
Construct
A Prototype
Implement
Special Media Institutes Consortium
(Syracuse, Southern California, Oregon State System and Michigan State)

4. Theoretical Base Communication Theory Learning Theory Cognitive
Psychomotor
Affective

5. Operational Aspect 4 1 5 3 9 6 7 2 10 8

6. Exemplar Learning & Teaching
Specify contents and objectives 1
Specify entering point of learners 2
Five activities 3
Example>
Math Class at university level
Subject: Integral Calculus
Evaluation 4

7. ADDIE Components
Analysis
Design
Development
Implementation
Evaluation

8. Edmonds Components Orientation Knowledge Structure Expertise Level
Context
Level

9. Comparison and Contrast
IPDM
System Oriented Model
Gerlach & Ely
Classroom Oriented Model
ADDIE
Product Oriented Model

10. Personal Perspectives (Advantages & Disadvantages)
Uniformity
Systematic
Structure
Plan of teaching
Novice Teacher
Adaptability

11. References
Edmonds, G., Branch, R., Mukherjee, P. (1994). A conceptual framework for comparing instructional design models. Educational Technology Research and Development, 42(4),
Fauser, M., Henry, K., & Norman, D. K. ( 2006) Comparison of alternative instructional design models. University of Central Florida.
Gerlach, V.S., & Ely, D.P. (1980). Teaching & Media: A systematic Approach (2nd ed.). Englewood Cliffs, NJ: Prentice-Hall Incorporated.
Reiser, R.A., & Dempsey, J.V. (Eds.). (2007). Trends and issues in instructional design and technology (2nd ed.). Upper Saddle River, NJ: Pearson.
Tyler, L (2006, September 23) Educational theories and instructional design models. Their place in simulation. Retrieved from