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Guinness Goes Global With a 250th Anniversary Ad Campaign Darryl Lai Bethany Pilon Kylie Robertson.

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Presentation on theme: "Guinness Goes Global With a 250th Anniversary Ad Campaign Darryl Lai Bethany Pilon Kylie Robertson."— Presentation transcript:

1 Guinness Goes Global With a 250th Anniversary Ad Campaign Darryl Lai Bethany Pilon Kylie Robertson

2 “That ‘great man’ is the founder, Arthur Guinness”

3

4 “[It] gave us an opportunity to communicate a united message and a chance to highlight how consumers around the world – despite their different cultures – can appreciate and join in the celebration of a great man and a great beer” -Patrick Hughes, brand director for Diageo Guinness USA

5 “stretches to all four corners of the world and is a rallying cry to get people to join in the Guinness 250 celebrations”

6 “Those celebrations include a sweepstakes with three “Guinness Experience” prizes: a trip to space in Virgin Galactic, Richard Branson’s commercial space shuttle; a Norwegian deep- sea dive; or attendance at a Black Eyed Peas recording session.”

7

8 What do you think?

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