1. Managerial Economics & Business Strategy Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets

2. Managing a Monopoly Firm (or Price-Making Business)

3. Monopoly Environment Single firm serves the “relevant market.” Most monopolies are “local” monopolies. The demand for the firm’s product is the market demand curve. Firm has control over price. n But the price charged affects the quantity demanded of the monopolist’s product.

4. “Natural” Sources of Monopoly Power Economies of scale n ATC falls as Q increases Economies of scope n Producing two good together is more cost effective than producing them separately Cost complementarities n Increases in the Q of one good decreases the MC of the other good

5. “Created” Sources of Monopoly Power Patents and other legal barriers (like licenses) Tying contracts Exclusive contracts Collusion Contract... I. II. III.

6. Managing a Monopoly Market power permits you to price above MC Is the sky the limit? No. How much you sell depends on the price you set! n Still restricted by the Law of Demand

7. A Monopolist’s Marginal Revenue QQ P TR 100 001020 304050 1020 304050 800 60 1200 40 20 Inelastic Elastic Inelastic Unit elastic MR

8. Three cases (graphically) with Monopoly Profit n Price > ATC Break-even (Zero Economic Profit, Normal Profit) n Price = ATC Loss and continue to operate n ATC > Price Where is the shutdown case? n Won’t shutdown…just increase prices

9. Monopoly Profit Maximization $ Q ATC MC D MR QMQM PMPM Profit ATC Produce where MR = MC. Charge the price on the demand curve that corresponds to that quantity.

10. Useful Formula What’s the MR if a firm faces a linear demand curve for its product? **Don’t forget to change the demand to TR** Alternatively MR can be expressed with elasticities,

11. A Numerical Example Given estimates of P = 10 - Q C(Q) = 6 + 2Q Optimal output? MR = 10 - 2Q MC = 2 10 - 2Q = 2 Q = 4 units Optimal price? P = 10 - (4) = $6 Maximum profits? PQ - C(Q) = (6)(4) - (6 + 8) = $10