1. Your Chief Blogging Officer. Participating in the new business conversation Robert Scoble, Technical Evangelist, Microsoft, http://www.scobleizer.comhttp://www.scobleizer.com Co-author of Naked Conversations, a book about corporate blogging, http://www.nakedconversations.comhttp://www.nakedconversations.com

2. Isn’t this fad over yet? New reasons: relationship, conversation, authority Others: early warning, builds audience, builds loyalty, participatory business

3. Reason #1: Google. 85% of search traffic to Channel 9 comes from Google

4. Control your fear. It’s a conversation, join in, we’re talking about you!

5. Learn to listen. You already stopped listening, didn’t you?

6. Anti-marketing marketing. Remove intermediaries that don’t add value

7. The new Public Relations. The public is talking and wants you to talk back

8. Shift: time-based search. Your customers can find everyone who says “you suck”

9. Embrace transparency. Customers will help you out if you invite them in

10. The new relationship. Browse. Search. Subscribe.