1. Effective Oral PresentationsSpeaking 1 Presentations Typically made to a small group of decision makers –Briefings or status reports –Budget or project proposals –Selling to groups of clients or customers Versus - A public speech

2. Effective Oral PresentationsSpeaking 2 A Four-Step Process Flow of the Message Plan Step 1 Plan Step 1 Construct Step 2 Construct Step 2 Deliver Step 3 Deliver Step 3 Substance of the Message Evaluate Step 4 Evaluate Step 4

3. Effective Oral PresentationsSpeaking 3 Step 1: Planning the Presentation Determine the Determine the Purpose Determine the Determine the Purpose Analyze the Analyze the Audience Analyze the Analyze the Audience Gather the Information Information Adapt the Adapt the Message Adapt the Adapt the Message

4. Effective Oral PresentationsSpeaking 4 Get to know your audience Perform an audience analysis –Know something about who you’ll speak to Age Education Personal beliefs Occupation Income Socio-economic status Ethnic origin Sex/gender Knowledge of the subject Attitude toward the subject –Know why people listen

5. Effective Oral PresentationsSpeaking 5 Learn what you can about the occasion for your talk Some occasions are polite, informal Some occasions are formal Others require that a theme be incorporated into your speech

6. Effective Oral PresentationsSpeaking 6 Common Purposes of Business Presentations Inform Motivate Persuade Entertain Examples?

7. Effective Oral PresentationsSpeaking 7 Step 2: Constructing the Presentation Audience Purpose Organize the Message the Message Organize the Message the Message Compose the Body the Body Compose the Body the Body Create the Create the Introduction Create the Create the Introduction Write the Write the Conclusion Write the Write the Conclusion Do Task 1 Do Task 2 Do Task 3

8. Effective Oral PresentationsSpeaking 8 Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose your Style Choose your Style Choose your Style Choose your Style AudiencePurpose Audience Message Choose the Approach

9. Effective Oral PresentationsSpeaking 9 Positive: –Warm –Friendly –Interesting –Organized –Confident –Open –Honest –Exciting –Knowledgeable –Creative –Inspiring –Authentic Negative –Pompous –Unenergized –Patronizing –Formal; –Stuffy –Closed –Vague –Complex –Unsure –Irrelevant –Monotonous –Nervous Speaking Styles: What’s Yours?

10. Effective Oral PresentationsSpeaking 10 Arouse Interest Preview of the Presentation BuildCredibility Creating the Introduction Do Task 1

11. Effective Oral PresentationsSpeaking 11 Arouse the audience! Humor An anecdote A prediction A dramatic forecast A striking example A climactic moment A suitable quotation A reference to the occasion A provocative question A description A statement of opinion Current or recent events A challenging statement Listen to the tape

12. Effective Oral PresentationsSpeaking 12 Limit the Main Points Engage the Audience Connect the Ideas Composing the Message Select a Select a Speech Structure Speech Structure Do Task 2

13. Effective Oral PresentationsSpeaking 13 Structuring the BODY Classic format Past-Present-Future Chronological order Topical organization Cause-and-effect Problem-solution Geographic Spatial

14. Effective Oral PresentationsSpeaking 14 Classic Format A. Opening 1. Captures audience attention 2. Leads into speech topic B. Body 1. First point a. Statement of fact b. Supporting material or illustration 2. Second point a. Statement of fact b. Supporting material or illustration 3. Third Point a. Statement of fact b. Supporting material or illustration C. Conclusion 1. Review or summary 2. Call to action or memorable statement

15. Effective Oral PresentationsSpeaking 15 Past, Present, Future There was a time when ….. But today things have changed ….. As we look into the future…..

16. Effective Oral PresentationsSpeaking 16 Restate the Main Points Close the Presentation Describe the Next Steps Writing the Conclusion Do Task 3

17. Effective Oral PresentationsSpeaking 17 You should be prepared to answer 7 basic questions 1.Do you know something I need to know 2.Can I trust you? 3.Am I comfortable with you? 4.How can you affect me? 5.What’s my experience with you? 6.Are you reasonable? 7.Who do you represent?

18. Effective Oral PresentationsSpeaking 18 Support your ideas with credible evidence Support your talk with current, believable, easy-to-understand evidence. Begin with your own experience, knowledge, and interests. Consider new ideas, information, techniques Talk to experts if possible in addition to getting support material from other sources

19. Effective Oral PresentationsSpeaking 19 Completing the Presentation Evaluate the Message Edit the ContentDevelop Visual Aids This is another workshop!

20. Effective Oral PresentationsSpeaking 20 Step 3: Select a Delivery Approach Memorized Presentation Presentation ImpromptuSpeakingImpromptuSpeaking ManuscriptDeliveryManuscriptDelivery Speaking From Notes Speaking Audience Subject Matter ExtemporaneousSpeakingExtemporaneousSpeaking The Gold Standard

21. Effective Oral PresentationsSpeaking 21 Put Butterflies in Formation Prepare Extra Material Prepare VisualizeSuccessVisualizeSuccess Know the room RehearseRehearse Take a Few Deep Breaths Take a Few Deep Breaths Know the audience audience ThinkPositivelyThinkPositively Be Ready Concentrate on The message Concentrate on The message GetComfortableGetComfortable Prepare simple outline outline Don’t apologize

22. Effective Oral PresentationsSpeaking 22 Tips for Teams Select a team leader with an aptitude for oral presentations List team member responsibilities Standard format for visuals Rehearse as a team Prepare and practice introductions and transitions Prepare as a team for Q&A

23. Effective Oral PresentationsSpeaking 23 Before you speak, check: Date, time, location Room layout Microphone and Acoustics Visual Aids Stage Time limits Lectern Notes Lights Try it out

24. Effective Oral PresentationsSpeaking 24 Step 4: Evaluate your presentation What did you do well? What aspects of the presentation, content or delivery were ineffective? What feedback have you received from the audience? Ask someone to evaluate you before the presentation!

25. Effective Oral PresentationsSpeaking 25 Malaspina’s International Marketing Director is to give a 20-minute presentation to Beijing students attending an Overseas Education Fair. 1.Indicate your primary speech purpose 2.In pairs, develop: Intro using one of the methods illustrated. Illustrate using the 3 requirements of Creating Introductions Develop 1 point of persuasion. A statement of fact with supporting illustration Write the conclusion 3.Let’s develop a draft of a speech!