1. How we build Redfin.com Matt Goyer Lead Product Manager

2. What We’ll Chat About Who Am I? How We Do It At Redfin Who does what Team structure What next? Offsite Focus group Survey Spec it, Code it, Try it, Test it Release it Feedback Conclusion

3. Who Am I? University of Waterloo B.Math (Computer Science) Distracted by startups Microsoft Program Manager on Windows Media Center Redfin Lead Product Manager for Search

4. Who Does What? Program/Product Manager (PM) Customer representative Co-ordinates design, development and QA Designer Makes it pretty Software Development Engineer (SDE) Writes the code Software Development Engineer in Test (SDET or QA) Tests the code by writing more code

5. Team Structure “Feature Teams” Commerce Data Query and Statistics Search Made up of: 1 PM 1 QA 3 Developers

6. What Do We Do Next? Listen to Customers Surveys Emails from customers Forums Blogs Watch Competitors Watch Related Companies

7. Offsite What happens: Presentations Brainstorm Think outside the box What is produced: Vision Goals Tentative feature plan

8. Focus Group Invite 10 customers Two hours Talk about what they like Talk about what they don’t like Summarize that night Send out plan

9. From Idea to Booked Work Survey Confirm plan Tools Zoomerang Survey Monkey Communicate plan Present to leadership team Present to company

10. Functional Specification Problems and Opportunities Feature Breakdown and Priorities User Scenarios Success Metrics User Interface Design Requirements & Dependencies Reporting & Analytics Performance

11. Schedule Why? A commitment Tool to track progress Rule of thirds Plan Code Test

12. Code It Design spec What did we forget? Track against schedule Have fun!

13. User Test It How? Hallway usability Usability test What? Recruit participants Draw up a plan Don’t lead the witness

14. Quality Assurance Bugs? No one is perfect Bugs not all equal Priority/Severity Database Finding them Test Plan Test Pass Bug Bash Triage

15. Release What’s driving you? Quality vs. Date Get to zero bugs Release Candidates (RC0, RC1,…) Release to operations (RTO) Release to web (RTW) Get the word out Press release Engage bloggers Social network

16. Feedback Numbers Analytics Metrics People Tech support Forums Blogs

17. Recommended Reading Joel On Software By Joel Spolsky Also a blog: http://www.joelonsoftware.comhttp://www.joelonsoftware.com The Art of Project Management By Scott Berkun

18. Questions? mail@mattgoyer.com http://blog.mattgoyer.com