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Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015.

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Presentation on theme: "Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015."— Presentation transcript:

1 Engaging Customers in Social Media Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi / Engaging Customers in Social Media/ 03.Apr.2015

2 Agenda Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi Why Social Media? Current Situation on Social Media Benefits How to Engage Customers with Social, Media – Key Success Factors Example: Facebook Example: Youtube Conclusion Sources

3 Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

4 Why People Use Social Media? Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi Social Interaction Information seeking Passing time Relaxation Expression of Opinions Things to Talk About Sharing Information

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9 Benefits Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

10 Benefits Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi Offer Services and knowledge Valuable Customer Feedback Geo-Targeting Key information of competitors Faster sharing of informations

11 Ways to Engage Customers Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi - Use Social Media Buttons - Write Unique Content - Headlines Matter - Know Your Platform - Be Visual - Tips & Advice - Run Some Contests - Respond to comments - Ask Questions

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14 What is Facebook? Social networking website connecting people across the street, country and world Focuses on building and relating social relations among people who share common interests, activities and experiences Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

15 Who uses Facebook? Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

16 At the moment Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs) which is a 13 percent increase year over year 5 new profiles are created every second. Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

17 FACEBOOK Fan Pages Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi 30 million businesses now have a Facebook Fan Page. ( 19 million on mobile ) 399 million Facebook users only use Facebook on mobile each month Businesses are paying 122% more per ad unit on Facebook 829 million people use Facebook on a daily basis

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21 Ways to Engage Your Fans on Facebook Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

22 Attract Readers’ Attention to a Point in Your Article Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

23 Visuals Rock! Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

24 Express With Emoticons Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

25 Join the Conversation On the Go Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

26 Note When Your Fans Are Online Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

27 Youtube Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

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29 Youtube Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi 1.) Create your own videos for promotion  Content must be compelling & engaging Steps: Mapping out your video marketing strategy. Making videos worth watching. Creating content worth sharing. Customizing your YouTube channel. Exploring YouTube advertising. Optimizing video for YouTube. Engaging the YouTube community. Trusting, but verifying, YouTube Analytics. Studying YouTube success stories.

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33 Youtube Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi Engaging with other channels Track down videos about your product review  Contact Vloggers for reviews Problem: Criticism

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36 Success Story Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi Michelle Phan Active since 2006 7 mio. subscribers 355 uploaded videos

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39 Key Success Factors Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi viewers connect with you more if you are authentic and honest engage with the viewers listen to them not one way communication, but Two-way

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42 Sources https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ http://www.imanetwork.org/2012conference/ppt/Exact_Target_Joel_Book_Marketing_to_the_Power_of.pdf http://www.socialmediaexaminer.com/26-facebook-fan-engagement-tips/ http://www.adweek.com/socialtimes/engage-customers-on-youtube/29453 http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/ http://blog.hootsuite.com/social-media-for-business/ 02.04.15 Yasin Sönmez, Sevgi Yilmaz, Mustafa Enc, Ha Linh Nguyen Thi

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