1. Wel come

2. PRESENTATION ON
RETAIL TRADING
Prepared by:
Salman khan

3. contents Meaning of Retail Trade. Features of Retail Trade.
Functions of Retail Trade.
Services of Retailers:
Services to consumers.
Services to wholesalers and manufacturers.
Types of Retailers

4. Meaning of Retail Trading
The word “retail Trade" is an adoption of
the French word “retailer” which means “to
cut”. The retailer cuts lumps of goods into
smaller portions and sells them to
consumers. Thus, retailers divide the bulk
into smaller lots and sell them to
consumers. Retail trade is a branch of
home trade in which goods are sold to
final consumers in small quantities.

5. Retailer is a person who purchases goods
either from manufacturer or wholesaler
and sells them to final consumers in small
quantities . He is the last and vital link in
the chain of distribution and connects
manufacturer and wholesaler on the one
hand and the consumers on the other
hand.

6. Features of Retail Trade
Buying and selling in small quantities.
Wide Variety.
Local Market.
Consumer Satisfaction.
Limited Capital and Risk.
Limited Staff.
Personal Attention to Customer.
Last link.
Keen competition.

7. Functions of Retailer Assembling of Goods. Warehousing.
Standardising, Grading and Branding.
Risk-bearing.
Marketing of Goods.
Collection of Market Information.
Sales promotion.
Advertisement and Publicity.
Personal service and individual attention.

8. Services of Retailers :
Services to consumers:
Supply of Goods in Small Quantity.
Provision of Wide Variety of Goods.
Shopping Convenience.
Information about New Varieties.
Expert advice.
Credit Facilities.
Home Delivery of Goods.
Personal Visits.
Demonstration of goods.

9. Services to Wholesalers and Manufacturers
Marketing of Goods
Concentration on Production.
Market Information.
No Need of Sales Outlet.
Provision of Marketing Services.
Creation of Markets.
Connecting link.
Transportation.
Quick Distribution of Perishable Products.
Marketing functions
Building up Goodwill.

10. TYPES OF RETAILERS Retailer is a general term and the retail
trading organisations vary widely in types,
nature of business, capital requirements,
form of organisation, location of business
etc. On the basis of these differences, retail
organisation can be classified as under.

11. Types of retailers Itinerant or travellig retailer
Non itinerant/fixed shop retailer
hawkers
pedlars
Mobile retailers
Small scale fixed shop retailers
Large scale fixed shop retailers
Street vendors
Cheap jacks
Market Traders
Second hand goods dealer
Street stall holders
Automatic vendors
stalls
Tied shops
One price shops
Sole agency
Discount retailers
General stores
Speciality shops
Single line stores
Co-operative stores
Hire purchase shops
One price shops
Departmental stores
Multiple shops
Mail order business
Super markets

12. THANK YOU