1. Right Brain Business Analytics Business outcomes driven data analytics RK Paleru Business Intelligence & Systems Executive | Data, Digital & Analytics Officer | Senior IT – Finance Leader http://informationanalytics.tumblr.com The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

2. Right Brain and Business Analytics “You can’t solve the problems using the same thinking that created them in the first place” ~ Albert Einstein The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

3. Drive Cash Flow Manage Costs Improve Profits Mitigate Risk CFO FP&A Controller TaxIT CFO priorities do not change in the analytics era….. ….but how they approach has changed The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

4. Customer Profitability, an example Who are my profitable customers? Profits 100% 140% 80% Aggressive Retention Passive Retention Proactive Profit Oriented Retention Customers Highly Profitable Customers Profitable Customers Loss Making Customers Dimensional shift from traditional product to customer accounting Revenue recognition and cost allocation (including ABC) Customer Segmentation Targeted Marketing Mix Whale Curve Information IntelligenceInsightAction The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

5. Right Brain Business Analytics - Some Examples Analytics use cases Revenue Spend Forecasts Products & Services Higher Education headwinds Competition from MOOCs Falling enrollment Rising costs Tuition dependence The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

6. Revenue Analytics - Promoting Cross Sell / Up Sell The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

7. Spend Analytics - Influencing Expense Management The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

8. Program Analytics - Optimizing product and service offerings The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

9. Program Analytics - Optimizing product and service offerings The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

10. Forecast & Variance Analytics - Proactively steering the business The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

11. Operational Analytics - Finding outliers for billing errors The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

12. How are we doing? What should we be doing? Why? Finance Product Development Operations Human Resources IT/Systems Customer Service Marketing Sales In Summary…… Right Brain Business Analytics – Plan, execute and optimize performance The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.

13. Thank You! RK Paleru rightbrainbusinessanalytics@gmail.com The content of this presentation is protected under Copyright laws. All data presented is mocked up and anonymized. Not for public distribution.